Mr. Joel M Jacob previously served as Coordinator of the Centre for Publications-leading the production of international academic journals, books, magazines, newsletters, and institutional reports-and has contributed to key institutional initiatives including NAAC Accreditation, AICTE Registration, and national ranking processes. He teaches journalism, storytelling, public speaking, media literacy, podcasting, documentary production, and digital media entrepreneurship. His academic interests include creator journalism, digital cultures, media literacy, strategic storytelling, and journalism innovation in the platform economy. He has presented his research at national and international conferences and was part of a six-member team that secured a USD 139,650 Fulbright-Hays Public Diplomacy Fund grant for climate change reporting workshops. He holds Master's degrees in Mass Communication and Journalism and Organisational Leadership and Management, and is currently pursuing a PhD on creator journalism, platformisation, and democracy in digital news ecosystems. Beginning his career as an SEO content writer before moving into rural reporting, he now bridges academia and industry through curriculum development, professional training, workshops, and collaborations with media practitioners, educators, NGOs, and government agencies across India.