| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Self-congruity and brand loyalty - An innovation of diffusion approach | International Journal of Electronic Marketing and Retailing | 26-Oct-2020 | 11 / 4 / 343-351 | ||||||||||||||||||||
Additional information
|
||||||||||||||||||||||||
| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | INTERNATIONAL CONFERENCE ON TECHNOLOGY DISRUPTION IN BUSINESS AND TOURISM: DECISIVE STRATEGIES | K-pop Marketing Alchemy: Transforming customer perception by the Big Four Agencies | 24/01/2025 | Christ University | Institutional |
| 2 | Conference | Moderator/Chair | International Conference on Innovative Digital transformation and Economic Sustainability | 28/09/2024 | CMR University | International | |
| 3 | Conference | Presenter | International Conference - Drishti 2024 | Exploring the Influence of CSR on Competitive Advantage and Societal Gains | 11/09/2024 | Vivekananda College of Engineering and Technology, Puttur | International |
| 4 | Conference | Presenter | International conference on the accelerated digital transformation: An approach to sustainability in business | The effect of Sustainable packaging on consumer attitudes in the beverages industry | 22/03/2024 | G.R. Damodaran Academy of Management | International |
| 5 | Seminar | Participant | Faculty Development Programme(FDP-1) 2023 | 26/06/2023 | Christ University | Institutional | |
| 6 | Conference | Co-presenter | New Horizons in Commerce, Finance and Economics | 16/02/2023 | Chinmaya Vishwavidyapeeth (Deemed-to-be-University) & Shri Ram College of Commerce, New Delhi | International | |
| 7 | Conference | Moderator/Chair | Synthesize : An International Interdisciplinary Conference on Business Studies and Social Sciences | 18/12/2018 | Christ University | Institutional | |
| 8 | Conference | Participant | Emerging Trends in Global Accounting, Finance and Taxation | 21/09/2017 | Christ University | International | |
| 9 | Conference | Presenter | IEEE International Conference on Science, Technology, Engineering and Management | Infusing Ethical practices in Marketing Supply Chain | 03/03/2017 | Kalaignarkarunanidhi Institute of Technology | International |
| 10 | Seminar | Participant | Knowledge Management: Issues and Challenges | 24/01/2012 | Sardar Vallabhbhai Patel International School of Textiles and Management | National | |
| 11 | Conference | Presenter | Global Marketing and Strategies | Emerging Issues in Global Branding | 08/10/2010 | Nehru Institute of Management Studies | International |
| 12 | Conference | Presenter | Global Marketing and Strategies | Innovative Practices in Global Marketing | 08/10/2010 | Nehru Institute of Management Studies | International |
| 13 | Conference | Presenter | Global Recession and its Impact | Global Recession and its Impact on Services Marketing | 18/02/2010 | Nehru Institute of Management Studies | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | MS Excel - A tool for Employability and Entrepreneurship | Career Catalyst: Enhancing Soft Skills for Employability and Entrepreneurship | 04/09/2024 | Periyar University |
| 2 | Extra Sensory Perception | Extra Sensory Perception Show | 05/02/2016 | Christ University |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | A study on the effect of Self Image Congruity on Purchase Intentions of Smart Phone Brands with special reference to Emerging Adulthoods in Bengaluru | Dr S Prabakar | Anna University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | CUSTOMER RETENTION: A STUDY ON THE ROLE OF CUSTOMER SUCCESS MANAGEMENT (CSM) AND DESIGNING RETENTION STRATEGIES FOR INDIAN URBAN TECH B2B SaaS COMPANIES | SHASTRI SAVITA PRADIP | Christ University | August 2024 |
| 2 | . | VIJAYA KUMAR AVULA | Christ University | April 2025 |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | A Study on the reasons for selling at maximum retail pricing (MRP) Vs discounted pricing by FMCG retailers in Bangalore City | PRAVEEN BABU P | Internal |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | Usage of Innovative Pedagogical Techniques | Kristu Jayanti College | National | 17/10/2022 |
| 2 | Hybrid Teaching | Staff development College | 02/03/2021 | |
| 3 | Business Analytics and Text Mining Modeling using Python | NPTEL-AICTE | National | 29/07/2019 |
| 4 | Soft Skills for Professional Success | Periyar University | National | 14/12/2018 |
| 5 | Frontier Areas in the subject and curriculum updataion | CHRIST (Deemed to be University), Academic Staff College | 21/05/2018 | |
| 6 | Quality Improvement Programme | Christ University | 23/05/2016 | |
| 7 | Contemporary Developments in Management Education | Christ University - Academic Staff College | 30/09/2015 | |
| 8 | Quality Improvement Programme | Christ University | 30/09/2015 | |
| 9 | Faculty orientation programme | Christ University | 17/08/2015 | |
| 10 | Faculty training programme | Christ University | Institutional | 28/07/2015 |
| 11 | Marketing for Customer Value | Acharya Bangalore B School and Canara Bank School of Management Studies, Bangalore University | 01/09/2014 | |
| 12 | Business and Industry | Canara Bank School of Management Studies, Bangalore University and Surana College | Regional | 26/08/2014 |
| 13 | MDP - Effective Business Marketing Strategies | IFIM Business School | National | 29/11/2013 |
| 14 | Make Easy! Article Writing! | KPR School of Business | National | 23/02/2013 |
| 15 | Marketing Educators' Bootcamp | PSG Institute of Management | National | 16/09/2011 |
| 16 | Effective Teaching Methodology for 21st Century Professionals | Nehru Group of Institutions | National | 24/12/2010 |
| 17 | Indian Ethos and Values | PSG Institute of Management | National | 25/09/2010 |
| 18 | 360 degree of Learning | Nehru Group of Institutions | National | 28/07/2010 |
| 19 | Applications of Research Methods in Management | Sri Venkateswara Group of Institutions | National | 17/07/2010 |
| 20 | Innovative Teaching Practices in Management Education | Nehru Group of Institutions | National | 06/07/2010 |
Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: http://www. christuniversity.in
EXCELLENCE AND SERVICE
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
