| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | The Making of a Resilient Brand | Marketing Mastermind | Monthly | 01/07/2005 |
| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Influence of Mindfulness on Game Addiction-Mediating Role of Emotional Control | Psychological Reports | 10-Feb-2024 | / / - | ||||||||||||||||||||
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| 2 | Telemedicine- The New Digital Healthcare Platform | Pharma Times | 30-Oct-2023 | 55 / 10 / 15-17 | ||||||||||||||||||||
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| 3 | Aggression As A Predictor Of General Well-Being Among Public Health Workers | Asia-Pacific Journal of Health Management | 20-Oct-2022 | 17 / 2 / 58-65 | ||||||||||||||||||||
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| 4 | Gender as a Predictor in the Perception of Sexual Harassment Definition | ECS Transactions | 01-May-2022 | 107 / 1 / - | ||||||||||||||||||||
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| 5 | Gender as a Predictor in the Perception of Sexual Harassment Definition | ECS Transactions | 01-May-2022 | 107 / 1 / - | ||||||||||||||||||||
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| 6 | Store Brand and perceived risk on private label brand attitude | Journal of Indian Business Research | 09-Mar-2020 | 12 / 1 / 133-150 | ||||||||||||||||||||
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| 7 | Sports Retailing in India: A Case of Sports Retailer Decathlon India | South Asian Journal of Business and Management Cases | 01-Dec-2016 | 5 / 2 / 181-188 | ||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | 3rd International Marketing Conference (iMarC III) | Perceived Psychological Risks-Mediating Role of Retailer Equity | 30/01/2024 | IIM Shillong | International |
| 2 | Conference | Presenter | International Conference on Interdisciplinary Engagement and Social Engagement in Business and Tourism | Antecedents of Patriotic Brand Image and Association with Brand Loyalty- A Conceptual Framework | 05/10/2023 | Christ University | International |
| 3 | Seminar | Keynote Speaker | National Seminar on Innovative Entrepreneurship and Sustainable Development sponsored by ICSSR | Social Entrepreneurship and Sustainable Development | 30/03/2023 | Arulmigu PalaniAndavar Arts College for Women | National |
| 4 | Conference | Presenter | International Conference On Global Business And Societal Reset | Influence of Mindfulness on Game Addiction-Mediating Role of Emotional Control | 05/02/2022 | Christ University | International |
| 5 | Conference | Presenter | INTERNATIONAL CONFERENCE ON TECHNOLOGIES FOR SMART GREEN CONNECTED SOCIETIES 2021 | Gender as a predictor in the perception of sexual harassment definition | 29/11/2021 | SPAST Foundation and Other International Universities including /Christ (Deemed to be University) | International |
| 6 | Conference | Presenter | International Virtual Conference on Interdisciplinary Approaches to Education Research and Language Teaching (ICERLT) | Student Engagement Methods and Assessments-A Systematic Review | 25/08/2021 | Kumaraguru College of Technology, Coimbatore and Prince Saddam Bin Abdulaziz University, Kingdom of Saudi Arabia | International |
| 7 | Conference | Presenter | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | Telemedicine- Emergence of the New Digital Healthcare Platform | 06/08/2021 | Christ University | International |
| 8 | Conference | Presenter | International Conference on ?Global Perspectives On Business, Economy And Society- For Sustainability in The New Normal? | General Health and Job Involvement -Mediatory Role of Social Dysfunction | 05/08/2021 | ISBR Business School | International |
| 9 | Conference | Presenter | International Conference on ?Global Perspectives On Business, Economy And Society- For Sustainability in The New Normal? | Assessing the Capacity Utilization Strategic Options in Manufacturing Firms | 05/08/2021 | ISBR Business School | International |
| 10 | Conference | Co-presenter | International Conference on Energy and Environment(ICEE2021) | 09/04/2021 | Jyothi Engineering College, Thrissur, Kerala | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Skills needed for Entrepreneurship | Two Days Skill Enhancement Program on Entrepreneurship | 19/07/2020 | Arulmigu PalaniAndavar Arts College, Palani |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | Influence of Patriotic Brand Image on Consumer Purchase Attitude: Evidence from the Brand Khadi | SAMRAT DAS | Christ University | August 2021 |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | Supply Chain Manangement for E-Commerce | Coursera | International | 12/08/2024 |
| 2 | Microsoft POWERBI Desktop for Business Intelligence | UDEMY | International | 14/06/2024 |
| 3 | Digital Learning Playbook | IIMBX | National | 13/04/2024 |
| 4 | FAculty Development Program on Advancing Teaching Excellence | IIMBX | National | 12/04/2024 |
| 5 | Mastering Innovative Online Course Development | Centre for Digital Learning- CHRIST (Deemed to be University) | Institutional | 11/03/2024 |
| 6 | FDP I | CHRIST (Deemed to be University) | Institutional | 26/06/2023 |
| 7 | Qualitative Research Methods for Health Sciences | National Institute of Mental Health and Neurosciences | National | 15/06/2023 |
| 8 | Online International Professional Development Program | Patrician College of Arts and Science | International | 06/06/2023 |
| 9 | Quality Improvement Program 2022 | CHRIST (Deemed to be University) | 30/05/2022 | |
| 10 | Offline Orientation Program | Christ University | 07/12/2021 | |
| 11 | NEP implementation in Management Schools | School of Business and Management | Institutional | 18/11/2021 |
| 12 | International Faculty Development Programme (FDP) | Jyothi Engineering College, Christ (Deemed to be University), Pelita Bangsa University Indonesia | International | 12/07/2021 |
| 13 | Ouriginal | 30M Training and Teaching Learning Enhancement Cell CHRIST University, | 21/06/2021 | |
| 14 | Faculty Development Program I - 2021 CEDBEC | Christ (Deemed to be University) | Institutional | 16/06/2021 |
| 15 | Nuances of Scienti c Research | CHRIST (Deemed to be University), Pune Lavasa Campus and Centre for Research, CHRIST (Deemed to be University), Bangalore. | 18/05/2021 | |
| 16 | Hybrid Teaching | Staff Development College, Christ (Deemed to be University) | 02/03/2021 | |
| 17 | Orientation Program | Staff Development College, Christ (Deemed to be University) | 02/11/2020 | |
| 18 | Orientation Program | Christ University- Staff Development College | 02/11/2020 | |
| 19 | Blockchain Basics | Coursera- University of Buffalo | Institutional | 01/09/2020 |
| 20 | Blockchain Oppourtunity Analysis | Coursera- INSEAD | Institutional | 01/09/2020 |
| 21 | Finance for Everyone-Value | Coursera-McMaster University | Institutional | 18/08/2020 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Academic Expert- Board of Studies - MBA Department | Appointed as Member Board of Studies MBA at RVS Institute of Management Studies and Research under RVS College of Arts and Science (Autonomous), Coimbatore for a period of three years | RVS College of Arts and Science, Coimbatore | 24 June 2022 |
| 2 | Academic Expert-Board of Studies | Resource Person as Academic Expert Board of Studies at Rathinavel Subramaniam College of Arts and Science, Coimbatore | RVS College of Arts and Science | 13 June 2023 |
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Tel: +91 804012 9100 / 9600
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