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CHANDRU M C

MBA
SCHOOL OF BUSINESS AND MANAGEMENT

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Technology Disruption in Business and Tourism: Decisive Strategies 2025 Adapting Brand-Building Techniques from Traditional Sports to Esports: A Pathway to Fan Loyalty and Engagemen 24/01/2025 Christ University International

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 Gamifying Brand Association: The Role Of Esports Sponsorship In Driving Consumer Behaviour And Brand Loyalty Dr. Sunita Kumar

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Transformative Teaching Toolkit for Management Educators Christ University Institutional 13/11/2024


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