About Us

Faculty List

Faculty

Profile

Dr SHRINIVAS

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender Pacific Business Review (International) 30-Jul-2024 17 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,DR. M. GURUPANDI , DR. R.S.V. RAMA SWATHI, DR. VIN,SHRINIVAS
Title of Article Factors Affecting Purchase Intention through Online Shopping Sites During Covid-19 Pandemic: The Moderating Role of Gender
Name of Journal Pacific Business Review (International)
Volume No 17
Issue No 1
Page No -
URL http://www.pbr.co.in/
Date of Publication 30-Jul-2024
2 Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life International Journal of Professional Business review 01-May-2022 7 / 2 / 1-19

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRINIVAS,LAKSHMY PRIYA K,LEENA JAMES,GOWRI SHANKAR R
Title of Article Fox's Head Or Lion's Tail? Work-Life Balance Of Women Entrepreneurs In Agriculture And Farm Ventures And Its Antecedent Effect On Quality Of Life
Name of Journal International Journal of Professional Business review
Volume No 7
Issue No 2
Page No 1-19
URL https://www.openaccessojs.com/JBReview/issue/view/18
Date of Publication 01-May-2022
3 Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth International Journal of Management Practice 09-Feb-2022 15 / 2 / 205-234

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth
Name of Journal International Journal of Management Practice
Volume No 15
Issue No 2
Page No 205-234
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Date of Publication 09-Feb-2022
4 Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth International Journal of Management Practice 12-Jan-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth
Name of Journal International Journal of Management Practice
Volume No
Issue No
Page No -
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Date of Publication 12-Jan-2021

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International conference on reforms in business practices & redefined role of banks- Contemporary issues, challenges & remedies" Does psychological capital moderate the relationship between financial attitude and investment decision making? 08/12/2023 JNN college of engineering National
2 Conference Presenter International conference on reforms in business-Contemporary issues challenges and remedies practices and redefined role of banks Does Psychological capital moderate the relationship between financial attitude and investement decision making? 08/12/2023 JNNC Engineering International
3 Seminar Participant Business accreditation seminar 14/05/2023 AACSB International
4 Conference Presenter 2nd International conference on emerging trends in science,engineering and management Change in Consumer Behaviour towards Online Delivery during Covid-19 Pandemic: Shift from Offline purchase to online shopping 15/07/2021 GM Institute of Technology International
5 Conference Presenter International Conference on Recent Advances in Social Sciences, Humanities,Management and Scientific Research (RAMAS 2021) A Study on Influence of Korean Drama on Indian Consumer Behaviour in Gen Z w.r.t Food & Beverage Industry 05/06/2021 Eudexia Research centre,India International
6 Conference Panelist Synthesize 2019 11/12/2019 Christ University International
7 Conference Presenter 7th International conference on Managing Human resources at the workplace A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. 14/12/2018 Shri Dharmasthala manjunatheshwara Institute for Management Development International
8 Conference Presenter ICSTEM'17 The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU 03/03/2017 KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY International
9 Conference Presenter Changing Role of HRM - The Strategic Opportunities and Challenges The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time 03/03/2016 Jain University National
10 Conference Presenter International conference on sustainable development through business strategy and social sciences Emerging trends in green marketing- Need, Importance and challenges 27/03/2015 Christ University International
11 Conference Presenter Emerging indian scenario harnessing the opportunities Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities 06/02/2015 SVIT National
12 Conference Presenter Emerging trends in commerce and management Stress management in work place- causes, problem and techniques of stress management 29/01/2015 S.E.A College, KR Puram National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Career Guidance Career Guidance 31/05/2023 Carmel Academy

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 CONSUMER PURCHASE INTENTION MEDIATED BY PRODUCT QUALITY AND PRODUCT EVALUATION: APPRAISAL OF ELECTRONIC GADGETS BY THE YOUNG Dr leena James Pacific Academy of Higher Education
2 Consumer Purchase Intention Mediated By Product Quality And Product Evaluation: Appraisal Of Electronic Gadgets By The Young Dr Leena james Pacific Academy of higher Education and Research

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 A STUDY ON EFFECTIVENESS OF TRADITIONAL INSTRUCTIONAL METHODS AND LARGE LANGUAGE MODEL-DRIVEN LEARNING APPROACHES ON STUDENT LEARNING IN HIGHER EDUCATION BHARATH R Christ University September 2024

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Empirical Study on Understanding the impact and importance of College Uniform (Dress code) SHRINIVAS Internal
2 Perceived service quality and customer engagement: Moderated mediation model of customer satisfaction and loyalty behaviors RAGHAVENDRA PRASANNA KUMAR, RASHMI B H,SHRINIVAS Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 1 Day training program for HOD?Coordinators CHRIST(Deemed to be University) Institutional 07/07/2023
2 FDP-I 2023 CHRIST(Deemed to be University) Institutional 26/06/2023
3 7 Day National Level Online Faculty Development Program on ChatGPT & AI Tools for Educators Marian College Kuttikkanam (Autonomous) National 14/06/2023
4 7 Day National Level Online Faculty Development Program on Outcome Based Education (OBE) Nirmala College,Muvattupuzha National 10/05/2023
5 Data analysis using R Programming through online BALA's VV Academy National 23/02/2023
6 The CU regulation for Prevention,Prohibition and redressal of sexual harassment CHRIST(Deemed to be University) 14/02/2023
7 Curriculum Design and Revision with specific focus on OBE CHRIST(Deemed to be University) National 05/12/2022
8 ICT applications in teaching learning BALLARY INSTITUTE OF TECHNOLOGY & MANAGEMENT International 16/09/2021
9 FDP I -2021 CEDBEC,HRDC,CHRIST (Deemed to be University) International 16/06/2021
10 QIP on hybrid teaching Staff Development College, CHRIST (Deemed to be University) 02/03/2021
11 Research Training -Online Ministry of Micro,Small and Medium Enterprises-Technology Development Centre (PPDC) International 22/02/2021
12 Brand and Product management Coursera.org International 01/10/2020
13 Market research and Consumer behaviour Corsera.org International 07/09/2020
14 Innovation Ecosystem& Technology, Business Incubation Dayananda Sagar College of Arts Science and Commerce Regional 12/08/2020
15 Research writing and Publication XIME,Kochi International 23/06/2020
16 Supply Chain Logistics Rutgers University International 01/05/2020
17 Marketing Analytics University of Virginia International 01/04/2020
18 Factor Analysis and Structural equation Modeling Sindhi College National 23/09/2019
19 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) 27/05/2019
20 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) 20/05/2019
21 Teaching-Learning and Evaluation Christ University 17/05/2017
22 QIP on Multidicilinary research and academic research Christ University 23/05/2016
23 QIP on Contemporary Developments in management education Christ University 30/09/2015

CHRIST UNIVERSITY

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.



Copyright © CHRIST (Deemed to be University) 2020