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Dr DEBORA DHANYA A

MBA, PhD
SCHOOL OF ARTS AND HUMANITIES

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Personality and Psychological Predictors of Instagram Personalized Ad Avoidance International Journal of E-Business Research (IJEBR) 16-May-2023 19 / 1 / 1-22

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
Name of Journal International Journal of E-Business Research (IJEBR)
Volume No 19
Issue No 1
Page No 1-22
URL https://www.igi-global.com/journal/international-journal-business-research/1088#indices
Date of Publication 16-May-2023
2 Technical Education Student's Intention to Install M-Learning MOOC Pedagogy International Journal of Early Childhood Special Education (INT-JECSE) 30-Apr-2022 14 / 3 / 2837-2850

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,P. VENKATA SUBBAIAH
Title of Article Technical Education Student's Intention to Install M-Learning MOOC Pedagogy
Name of Journal International Journal of Early Childhood Special Education (INT-JECSE)
Volume No 14
Issue No 3
Page No 2837-2850
URL https://int-jecse.net/index.php
Date of Publication 30-Apr-2022
3 Toward an integrated model of consumer reactance: a literature analysis Management Review Quarterly 13-Feb-2020 7 / 1 / 41-90

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Toward an integrated model of consumer reactance: a literature analysis
Name of Journal Management Review Quarterly
Volume No 7
Issue No 1
Page No 41-90
URL https://www.springer.com/journal/11301
Date of Publication 13-Feb-2020
4 Gender Differences in Consumer Shopping Styles in India Pertanika J. Soc. Sci. & Hum. 28-Sep-2018 26 / 3 / 1971-1993

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,JAIDEV, U. P.
Title of Article Gender Differences in Consumer Shopping Styles in India
Name of Journal Pertanika J. Soc. Sci. & Hum.
Volume No 26
Issue No 3
Page No 1971-1993
URL Universiti Putra Malaysia Press
Date of Publication 28-Sep-2018
5 Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis Journal of Advanced Research in Dynamical and Control Systems - JARDCS 15-Mar-2018 10 / 03-special issue / 451-462

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,DR .UMA PRICILDA JAIDEV
Title of Article Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis
Name of Journal Journal of Advanced Research in Dynamical and Control Systems - JARDCS
Volume No 10
Issue No 03-special issue
Page No 451-462
URL https://www.jardcs.org/
Date of Publication 15-Mar-2018

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Perception of Higher Education Stakeholders Towards the Socio-Economic Impact of NEP 2020 initiative: A Case of Deemed-to-be Universities in Karnataka State HALASWAMY D, SRIRAM M,DEBORA DHANYA A,SMITHA S,SANTOSH SATYANARAYAN BAHETI External

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