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Dr BALAJI K

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 A study on the role of the external and internal factors on consumer impulse buying behavior in selected retail outlets of Andhra Pradesh, India International Journal of Applied Business and Economic Research 10-May-2017 15 / 4 / 171-185

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BALAJI K,BABU, M. KISHORE
Title of Article A study on the role of the external and internal factors on consumer impulse buying behavior in selected retail outlets of Andhra Pradesh, India
Name of Journal International Journal of Applied Business and Economic Research
Volume No 15
Issue No 4
Page No 171-185
URL https://serialsjournals.com/index.php?route=product/product&product_id=343
Date of Publication 10-May-2017
2 A study on the affect of technology on unplanned purchase behaviour among the customers across selected corporate retail chains of Andhrapradesh, India International Journal of Economic Research 09-Mar-2017 14 / 4 / 277-288

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BALAJI K,BABU, M. KISHORE
Title of Article A study on the affect of technology on unplanned purchase behaviour among the customers across selected corporate retail chains of Andhrapradesh, India
Name of Journal International Journal of Economic Research
Volume No 14
Issue No 4
Page No 277-288
URL https://serialsjournals.com/index.php?route=product/product/volumeissue&product_id=364&vol_id=77
Date of Publication 09-Mar-2017
3 A study on consumer shopping patterns in current retail scenario across selected retail stores in Andhrapradesh, India International Journal of Economic Research 13-May-2016 13 / 4 / 1629-1640

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BALAJI K,KISHORE BABU M
Title of Article A study on consumer shopping patterns in current retail scenario across selected retail stores in Andhrapradesh, India
Name of Journal International Journal of Economic Research
Volume No 13
Issue No 4
Page No 1629-1640
URL https://serialsjournals.com/index.php?route=product/product&product_id=364
Date of Publication 13-May-2016

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Participant AI in management Education shaping tommorow leaders 20/09/2024 Association of Indian Management schools(AIMS) National
2 Conference Presenter Second International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI 2024) Harnessing Artificial Intelligence for Enhanced Anti-Money Laundering and Asset Recovery: A New Frontier in Financial Crime Prevention 28/08/2024 JCT College of Engineering and Technology Pichanur Road, Off NH 47, Pichanur, Coimbatore, Tamil Nadu International

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 International Faculty Development Program on Project Excellence Guide: Digital Marketing MLR Institute of Technology, Dundigal - Hyderabad, SKN Sinhgad College of Engineering ? Maharashtra, Dhaanish Ahmed Institute of Technology, Coimbatore ? Tamil Nadu International 21/10/2024
2 ONE WEEK ONLINE FDP ON INNOVATIVE PEGAGOGICAL TECHNIQUES IN MANAGEMENT EDUCATION KAMAL INSTITUTE OF HIGHER EDUCATION AND ADVANCED TECHNOLOGY , NEW DELHI National 21/10/2024
3 Skill Training on Google Slide and CU presentation template CHRIST (Deemed to be University) Institutional 25/09/2024
4 Five Days Faculty Development Programme on ESG's Impact on sustainable Goods: a perspective & tenacity Department of Management Studies, St. Joseph?s College of Engineering and Technology, Thanjavur National 23/09/2024
5 Faculty Development Program Recent Trends in Entrepreneurship PRESIDENCY UNIVERSITY,BANGALORE National 26/08/2024
6 International Faculty Development Program on Machine Learning and Artificial Intelligence Pimpri Chinchwad College of Engineering and Research, Ravet, Pune ? Maharashtra, Sri Venkateswara Degree College, Kadapa - Andhra Pradesh, SJB Institute of Technology, Bangalore ? Karnataka International 12/08/2024
7 International Faculty Development Program on AI & Gen Ai with Industry Application MIT Academy of Engineering(AOE) Autonomous - Maharashtra , The National Institute of Engineering - Mysore, Narasaraopeta Engineering College Autonomous - Andhra Pradesh, Matrusri Engineering College A International 16/07/2024

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Appreciation for Review of Manuscript for article "The Magnitude of Sustainable HRM practices and Wellbeing in a changing Environment" Harnessing Happiness and Wisdom for Organizational Well-Being. IGI Global Publishing 24 August 2024
2 Appreciation as reviewer for the manuscript on "SUSTAINABILITY OF IPO RETURNS IN INDIAN EQUITY MARKET" Neuromarketing's Role in Sustainable Finance IGI Global Publishing 13 September 2024
3 Appreciation for Review of Manuscript for article Disrupting Marketing: Content Creation with Generative AI Applications Advancing the Marketing Technology (MarTech) Revolution IGI Global Publishing 06 September 2024
4 Appreciation for Review of Manuscript for articleMarketing, Strategic Planning, Culture, and Organizational Adaptability in Retail Markets" Retail Innovations in Business Models IGI Global Publishing 06 September 2024
5 Appreciation as reviewer for the manuscript onMission Statement On The Higher Education System In Colombia And Its Relationship With Its Quality: |" Higher Education and Quality Assurance Practices. IGI Global Publishing 31 July 2024
6 Appreciation as reviewer for the manuscript on"Navigating the Nexus: International Rankings and Enhancing Quality of Learning in Higher Education", Higher Education and Quality Assurance Practices. IGI Global Publishing 31 July 2024
7 Appreciation as reviewer for the manuscript on"Teacher-Focused Approach to Merging Intelligent Tutoring Systems with Adaptive Learning Environments in AI-Driven Classrooms: Empowering Educators" Higher Education and Quality Assurance Practices IGI Global Publishing 31 July 2024
8 Appreciation for Review of Manuscript for article titled BUSINESS INTELLIGENCE AND MARKET RESEARCH - DRIVERS OF E-COMMERCE GROWTH Advancing the Marketing Technology (MarTech) Revolution. IGI Global Publishing 03 October 2024
9 Appreciation for Review of Manuscript for article t# SO-24-3737 entitled "Unraveling the Impact of Smart Technologies on Customer and Employee Satisfaction: An Asymmetric Approach Sage Open. SAGE OPEN 03 October 2024
10 Appreciation for Review of Manuscript for article titled FINANCIAL MODELS IN THE INVESTMENT OF BLUE ECONOMY SECTORS ZANZIBAR Asian Journal of Economics, Business and Accounting Asian Journal of Economics, Business and Accounting 04 October 2024
11 Appreciation as reviewer for the manuscript on"Artificial Intelligence Techniques in Financial Statement Analysis", Machine Learning and Modeling Techniques in Financial Data Science IGI Global Publishing 14 October 2024
12 Appreciation as reviewer for the manuscript on "Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing: Artificial Intelligence (AI)" Advancing the Marketing Technology (MarTech) Revolution. IGI Global Publishing 24 October 2024
13 Appreciation as reviewer for the manuscript on "Climate risk and firm performance: Evidence from Transportation firms" Sustainable Futures With Life Cycle Assessment in Industry 5.0. IGI Global Publishing 06 November 2024

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