| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Relative Effectiveness of Celebrity and Product Match-up For Two High Consumer Involvement Situations | Asia-Pacific Journal of Business Administration. Emerald | 08-Jan-2021 | 13 / 2 / 159-188 | ||||||||||||||||||||
Additional information
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies ? TQCEBT-24 | A study of the influence of investor sentiment based on news and event on the cryptocurrency market during Russia Ukraine war | 22/03/2024 | Christ University | International |
| 2 | Conference | Presenter | IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies ? TQCEBT-24 | Empowering Kirana Shops through Digital Ecosystem and Physical Infrastructure for Unprecedented Efficiency and Elevated Customer Experience | 22/03/2024 | CHRIST University and IEEE | International |
| 3 | Conference | Presenter | IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies ? TQCEBT-24 | Precision Corn Price Prediction with Advanced ML Techniques | 22/03/2024 | CHRIST University and IEEE | International |
| 4 | Conference | Presenter | 7th SSBF and International Conference on Behavioural Finance and other Contemporary Issues (ICBF-24) | Impact Of Macroeconomic Factors On Stock Market Performance | 17/02/2024 | CHRIST University and IIIT | International |
| 5 | Conference | Presenter | 7th SSBF and International Conference on Behavioural Finance and other Contemporary Issues (ICBF-24) | Analyzing The Effect On Inflation And Tax Rate On Gross Domestic Product (Gdp) In India | 17/02/2024 | CHRIST University and IIIT | International |
| 6 | Conference | Presenter | International Conference on Sustainable Development and Management | Inflation Hedging Abilities of Different Asset Classes | 09/02/2024 | Indian School of Mines (ISM) Dhanbad | International |
| 7 | Seminar | Presenter | SAMSHODHAN 2023 - National Level Research Seminar on theme "Accelerating Research and Solutions for attaining Business Resilience and Sustainability? | A study on Gender, Financial Literacy, and Stock Market Participation | 07/03/2023 | Christ University | National |
| 8 | Conference | Presenter | International Conference on Insights in Marketing held at Rajagiri Business School, Kochi | Celebrity portrayal and its impact on advertising effectiveness | 03/02/2023 | Rajagiri Business School Kochi | International |
| 9 | Conference | Moderator/Chair | International Conference on Insights in Marketing held at Rajagiri Business School, Kochi | 03/02/2023 | Rajagiri Business School | International | |
| 10 | Conference | Organizer | IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT-22) | 13/10/2022 | Christ University | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Conducting one-way ANOVA in SPSS | Faculty Development Program titled- Research in Social Sciences? | 12/11/2020 | Glocal University |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | The Use and Effectiveness of Celebrities in Indian Advertising | Prof. Kaleem M. Khan | FMSR, Aligarh Muslim University |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | ?REIMAGINING KIRANA SHOPS IN URBAN AND RURAL SETTLEMENTS BASED ON ATTACHMENT THEORY AND IDENTIFYING KEY DIFFERENTIATORS FOR ITS GROWTH: A STUDY IN PUNE DIVISION OF MAHARASHTRA, INDIA? | PRADEEP ALEX | Christ University | November 2022 |
| 2 | . | VEDANT PRAKASH | Christ University | August 2024 |
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