| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Marketing odyssey for a digitally native brand: a case study of Sunbird Straws | THE CASE JOURNAL | 10-May-2024 | ahead-of-print No. / ahead-of-print No. / - | ||||||||||||||||||||
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| 2 | Mamaearth: from a mother?s dilemma to a multi-crore brand | Emerald Emerging Markets Case Studies | 13-Feb-2024 | 13 / 4 / 1-28 | ||||||||||||||||||||
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| 3 | Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image | International Journal of Management and Sustainability | 30-Jan-2024 | 13 / 2 / 404-422 | ||||||||||||||||||||
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| 4 | Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India | Indian Journal of Ecology | 03-Aug-2021 | 48 / 16 / 33-37 | ||||||||||||||||||||
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| 5 | Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products | Indian Journal of Ecology | 03-Aug-2021 | 48 / 16 / 56-63 | ||||||||||||||||||||
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| 6 | Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study | Test Engineering and Management | 04-Jan-2020 | 82 / 1 / 508-524 | ||||||||||||||||||||
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| 7 | Organic Food products: A Study on Perceptions of Indian Consumers | Indian Journal of Marketing | 01-Jan-2017 | 47 / 1 / 26-40 | ||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | ISDSI Global Conference | Enhancing Digitally Native Brands And Its Branding - A Systematic Literature Review Using Scientific Procedures and Rationale [SPAR] | 26/12/2023 | IIM Ranchi | International |
| 2 | Conference | Participant | All India Management Association : 3rd Case Writing Competition and Conference 2023 | 13/04/2023 | All India Management Association | National | |
| 3 | Conference | Presenter | International Conference on Emerging Trends in Business & Management | The Influence and Impact of AI Powered Intelligence Assistance for Banking Services | 24/02/2023 | SSN School of Management | International |
| 4 | Conference | Presenter | POMS India International Conference 2022 | Perception of the working mothers towards value added product for a better retailer value chain | 21/12/2022 | IIM Kozhikode | International |
| 5 | Conference | Presenter | 5th iCoME International Conference on Management and Entrepreneurship | The Impact of AR and VR Advertisements on Consumer Behaviour | 21/07/2022 | School of Business and Management, Christ Deemed to be University in collaboration with Petra Christian University | International |
| 6 | Conference | Presenter | 5th International Conference on Management & Entrepreneurship | Te Impact of AR & VR Advertisements on Consumer Behaviour | 21/07/2022 | Christ University | International |
| 7 | Conference | Presenter | International Conference on Sustainable Marketing -Delivering Value 2022 | A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore | 22/04/2022 | University of Engineering and Management, Kolkata | International |
| 8 | Conference | Organizer | Virtual National Marketing Conference | 20/01/2022 | Christ University | National | |
| 9 | Conference | Presenter | Challenges and Opportunities for a Sustainable Future | Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India | 07/11/2020 | Christ University | International |
| 10 | Conference | Presenter | Virtual International Conference on Building Positive Organisations: Challenges & Opportunities for a Sustainable Future | Exploring Effects of Instagram Influencer Likability and Personality Traits of Self-Concept and its Impact on Consumer Buying Intention towards Cosmetic Products | 07/11/2020 | Christ University | International |
| 11 | Conference | Panelist | Dilemma to DEcision | 24/10/2020 | Macquarie Business School, Sydney -Australia and School of Business, CHRIST University, Bangalore- India | International | |
| 12 | Seminar | Participant | Negotiation Landscape in Covid - 19 World: Work and Career Perspective | 28/08/2020 | Christ University | International | |
| 13 | Seminar | Participant | Unleash the Power of Mind for Unlimited Success | 24/07/2020 | Christ University | Institutional | |
| 14 | Seminar | Participant | Professional Excellence and Politics in Institutions & Organisations | 28/05/2020 | Christ University | Institutional | |
| 15 | Seminar | Participant | MBA Partnership Qualifications with UK -Impact pf Globalization on Higher Education | 23/05/2020 | Christ University | Institutional | |
| 16 | Conference | Co-presenter | National Conference on Emerging Trends in Business | 27/02/2020 | Christ University | National | |
| 17 | Conference | Co-presenter | National Conference on Emerging Trends in Business | 27/02/2020 | Christ University | National | |
| 18 | Conference | Presenter | Transformational Strategies for Business Sustainablity | Local Solutions for Global Problems: Pro Nature Organic Foods Pvt Ltd - An Experimental Study | 04/10/2019 | Christ University | International |
| 19 | Conference | Participant | International Conference on Current Scenario of Digital Marketing, E Commerce, Management & Social Sciences - 2019 | 14/06/2019 | IMRF Institute for Education & Research DRPF/ IIM Australia | International | |
| 20 | Participant | Case Teaching and writing - Pedagogy in MBA curric | Case Teaching and writing - Pedagogy in MBA curriculum | - | IBS, Hyderabad | National | |
| 21 | Participant | India Organic - Strategies to Surge Ahead | India Organic - Strategies to Surge Ahead | - | International Competence Centre for Organic Agriculture (ICCOA) | National | |
| 22 | Participant | "Organic Farming for Alleviation of Rural Poverty" | "Organic Farming for Alleviation of Rural Poverty" | - | Association for Promotion of Organic Farming (APOF), Bangalore | Regional | |
| 23 | Participant | "Emerging Marketing Opportunities" | "Emerging Marketing Opportunities" | - | Dayananda Sagar College of Engineering, Bangalore. | Regional | |
| 24 | Participant | "Leveraging Business Education through Quality Edu | "Leveraging Business Education through Quality Education" | - | Bhagvan Mahaveer Jain College, Bangalore. | Regional | |
| 25 | Participant | "Consumer Knowledge for Marketing Decisions - Theo | "Consumer Knowledge for Marketing Decisions - Theory to Practice" | - | Indian Institute of Science, Bangalore | National | |
| 26 | Participant | "Marketing of Services - Challenges & Strategies" | "Marketing of Services - Challenges & Strategies" | - | Hotel Atria, Bangalore. | Institutional | |
| 27 | Participant | national Workshop on Research and Publication | national Workshop on Research and Publication | - | Centre for Research & Centre for Education beyond Curriculum | National | |
| 28 | Participant | Advanced Data Analysis for Marketing Decisions | Advanced Data Analysis for Marketing Decisions | - | Indian Institute of Management, Ahmedabad | International | |
| 29 | Conference | Presenter | Building a Globally Competitive Brand for Indian Tourism - The Road Ahead | - | National | ||
| 30 | Conference | Presenter | Building Castles in Thin Air - Un-credit worthiness of Credit Cards | - | International | ||
| 31 | Participant | National Conference on Business Challenges and Str | National Conference on Business Challenges and Strategies | - | Institute of Management, Christ University | National | |
| 32 | Conference | Presenter | The Akshaya Patra Foundation - Empowering Children | - | National | ||
| 33 | Participant | SEM for Beginners | SEM for Beginners | - | Centre for Applied Reserach and Educational Service | National | |
| 34 | Participant | QIP | QIP | - | Institute of Management, Christ University | Institutional | |
| 35 | Conference | Presenter | A Study on Consumer Demography and Preference towards Organic Food Products - Application of Discriminant Analysis | - | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Course Learning Objectives and Outcomes | Mastering Innovative Online Course Development | 11/04/2024 | CHRIST [Deemed to be Organisation] |
| 2 | Social Media Marketing | Refresher Course in Commerce and Management | 06/12/2017 | UGC-Human Resource Development Centre, University of Mysore |
| Sl.No. | Title | Genre | Producer | Copyrights |
| 1 | [24]7.ai General Management Certification Course | Webinar | CHRIST Consultancy |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | Product Knowledge, Attitude And Motivation On Purchase Intention Towards Organic Food Products | Dr. Joseph I. Injodey |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | . | ANU SARAH DANIEL | Christ University | January 2021 |
| 2 | INFLUENCE OF DIRECT-TO-CONSUMER PERSONAL CARE BRAND ATTRIBUTES ON BRAND EQUITY: MEDIATING ROLE OF BRAND IMAGE | MODI SHAILAVI RAJESHKUMAR | Christ University | August 2023 |
| 3 | ROLE OF PARENT BRAND ATTRIBUTES IN ENHANCING THE ACCEPTANCE OF BRAND EXTENSION | AYUSHI AGRAWAL | Christ University | September 2024 |
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | A study on characteristics and perceptions of consumers in Bangalore towards organic food products | Christ University | Internal |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | Teaching Transformations:Leveraging Case Studies and Androgogy Strategies | School of Commerce, Finance and Accountancy | Institutional | 26/08/2024 |
| 2 | Faculty Development Programme in General Management | IIM Ahmedabad | International | 08/04/2024 |
| 3 | Mastering Innovative Online Course Development | Centre for Digital Learning | Institutional | 08/01/2024 |
| 4 | ATAL FDP on Lean Six Sigma for Higher Education Institution | Christ [Deemed to be University] | National | 11/12/2023 |
| 5 | FDP on Design Thinking | Christ [Deemed to be University] | International | 12/12/2022 |
| 6 | FDP-I 2022 | CEDBEC & IQAC Christ [Deemed to be University] | Institutional | 06/07/2022 |
| 7 | Empowering Commerce Teachers for NEP 2020 | MANGALORE UNIVERSITY COMMERCE TEACHERS ASSOCIATION (MUCTA)® ST AGNES COLLEGE (AUTONOMOUS), MANGALURU GOVERNMENT FIRST GRADE COLLEGE, KAVOOR MANGALA ALUMNI ASSOCIATION (MAA)® | National | 14/10/2021 |
| 8 | Enriching the learning experience through experiential learning | AICTE | National | 12/07/2021 |
| 9 | The Art of Doing Research | Jyothi Engineering College, Thrissur, India; CHRIST ( Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia | International | 12/07/2021 |
| 10 | Quality Improvement Program on Hybrid Teaching | Staff Development College,CHRIST (DEEMED TO BE UNIVERSITY) | 02/03/2021 | |
| 11 | International Research Development Program on 'Conceptual Research Model and Analysis using Structural Equation Modelling' | Sri Ramakrishna Institute of Technology | International | 07/09/2020 |
| 12 | An Introduction to Consumer Neuroscience & Neuromarketing | Copenhagen Business School | International | 01/09/2020 |
| 13 | Marketing Analytics | University of Virginia | International | 30/04/2020 |
| 14 | Quality Improvement Program | Academic Staff College | 22/04/2020 | |
| 15 | Data Analytics and Visualization using Tableau | School of Business and Management, CHRIST (Deemed to be University) | Institutional | 28/02/2020 |
| 16 | Quality Improvement Program | Academic Staff College | 20/05/2019 | |
| 17 | MDP on Marketing for sales and business development professionals | Institute of Management | Institutional | 18/01/2019 |
| 18 | Strong Certification | Institute of Management | National | 13/11/2018 |
| 19 | Faculty Development Program on Structural Equation Modelling using AMOS | CART | Institutional | 10/09/2018 |
| 20 | Revisiting Management: Thoughts and Practices | Academic Staff College | 21/05/2018 | |
| 21 | MDA on Marketing for Sales and Business Development Professionals | Institute of Management | National | 12/01/2018 |
| 22 | MDP on Strategic Foresight with Scenarios | Institute of Management | National | 05/01/2018 |
| 23 | Data Analysis using R Statistical Software | Institute of Management | Institutional | 23/11/2015 |
| 24 | Data analysis using R statistical software | Institute of Management | Institutional | 23/11/2015 |
| 25 | Quality Improvement on Experiential Learning | Christ University - Academic Staff College | 13/04/2015 | |
| 26 | Presentation Skills & Public Speaking Program | Institute of Management, Christ University | Institutional | 06/04/2015 |
| 27 | Presentation Skills & Public Speaking Program | SJ Life Skills | Institutional | 06/04/2015 |
| 28 | Faculty Development Programme - Management Simulation | Institute of Management, Christ University | National | 28/02/2015 |
| 29 | Quality Improvement Program | Institute of Management, Christ University | 26/05/2014 | |
| 30 | "Learning for Results: Education a Question?" | CEDBEC,Christ University, Bangalore | Institutional | 04/08/2011 |
| 31 | Cross Functional Decision Making & Business Impact | EnParadigm Knowledge Solutions, CIIE, IIM Ahmedabad | National | 24/05/2011 |
| 32 | "Decision Making using Microsoft Excel & SPSS" | Christ College -Institute of Management | Institutional | 15/12/2007 |
| 33 | "Research Methods and Techniques" | SRN Adarsh College, Bangalore | Regional | 08/12/2007 |
| 34 | "Enabling Entrepreneurship" | AWAKE at RVIMS, Bangalore. | Regional | 15/08/2003 |
| 35 | FDP Programme sponsored by AICTE | Garden City College of Science & Management, Bangalore | Institutional | 12/06/2000 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Member - Board of Studies, Mount Carmel Institute of Management | Review of the Marketing and Retail Specialisation papers of their two year full-time PGDBM Course (AICTE approved). | Christ University Institute of Management | April, 2014 |
| 2 | End-term question paper setter | Examination question paper and provide the answer scheme for - Consumer Consumer Behaviour and Relationship Marketing- End Semester Examinations for PGDM, October 2017. | Mount Carmel College | 28 August 2017 |
| 3 | Case [Reference no. 318-0058-1]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM | The case study briefs about the emergence and the growth of Akshaya Patra Foundation (APF), an Non Governmental Organization (NGO) of The International Society for Krishna Consciousness (ISCKON). The case details how APF reached out to different geographies by providing hygienic midday meals to school children. The case tries to analyze to what extent Akshaya Patra Foundation(APF) addressed the crucial issue of malnourishment and poor attendance at school. | The Case Centre USA | 15 March 2018 |
| 4 | Teaching note [Reference no. 318-0058-8]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM | Teaching Note: 1. To understand the public-private partnership model of a religious body. 2. To study the operational processes at APF. 3. To study the key success factors of the APF. 4. To analyze if the midday meal scheme of APF can be scaled up and extended to other geographies. | The Case Centre, USA | 15 March 2018 |
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