| 1 |
Conference |
Presenter |
International Conference on Business Intelligence and Data Analytics (BIDA 2024) |
titled Prioritisation of Challenges in
OTT Video Platforms: A Multi-Criteria Decision Making Approach |
06/04/2024 |
RV Institute of Management (RVIM) |
International |
| 2 |
Conference |
Presenter |
National Conference on Best Practices in Business Management (NCBPBM 2024) |
Fashion Clothing Involvement Among Evolving Gender-Oriented Customers |
26/03/2024 |
Xavier Institute of Management and Entrepreneurship, Chennai |
National |
| 3 |
Conference |
Presenter |
Glimpses of India's Trade and Commerce - 2030 |
The Impact of Affiliate Marketing on Skin Care Products' Purchase Intention |
22/03/2024 |
SRM Institute of Science and Technology, Chennai |
International |
| 4 |
Conference |
Presenter |
New Approaches Towards Development of Business and the Economy |
The Impact of Free Samples on Luxury Perfume Brands: Examining the Purchase Intention |
07/03/2024 |
Jyothi Nivas College |
National |
| 5 |
Conference |
Presenter |
Media Meet 2023 |
"Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences" |
07/09/2023 |
Christ University |
International |
| 6 |
Conference |
Presenter |
Media Meet- International Conference 2023 |
Securing the Future: OTT Platform Strategies for Sustainable Growth |
07/09/2023 |
Christ University |
International |
| 7 |
Conference |
Presenter |
Innovation, Technology and Sustainability: Shaping the Future of Business and Society |
Role of Brand Activism in Brand Management and its Impact on Customer Purchase Intention |
16/03/2023 |
Welingkar Institute of Management Development and Research |
International |
| 8 |
Conference |
Presenter |
International Conference on Emerging Trends in Business & Management |
Determinants of Customer Churn in the
Over-the-top video platforms: A
Conceptual Model |
24/02/2023 |
SSN School of Management |
International |
| 9 |
Conference |
Presenter |
Marketing Paradigm Post Covid 19 |
Patriotic Advertising and Millennials in India: An Empirical Investigation |
20/01/2022 |
Christ University |
National |
| 10 |
Conference |
Presenter |
Marketing Paradigm Post Covid 19 |
Compulsive Buying Behaviour of Gamers Post Pandemic through InGame Purchases |
20/01/2022 |
Christ University |
National |
| 11 |
Conference |
Presenter |
COGNOSCO |
Tanishq: Brand Activism Gone Wrong? |
20/11/2020 |
Christ University |
National |
| 12 |
Conference |
Presenter |
COGNOSCO |
Kangana Ranaut: Brand Ambassador or Brand Destroyer |
20/11/2020 |
Christ University |
National |
| 13 |
Conference |
Presenter |
International Conference on Future of Work, Workforce & Workplace |
Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products |
13/01/2020 |
Welingkar Institute of Management Development & Research |
International |
| 14 |
Conference |
Presenter |
Seventh AIMS International Conference on Management |
Empirical Investigation into Customer Perception Towards Brand Premiumisation |
02/01/2020 |
IIM Kozhikode |
International |
| 15 |
Conference |
Presenter |
Eighth National Conference On Case Studies |
OLD MONK: The Resurrection of a Heritage Brand |
16/08/2019 |
Christ University |
National |
| 16 |
Conference |
Presenter |
Eighth National Conference On Case Studies |
Parle Products: The Journey of Budget Brand towards Premiumization |
16/08/2019 |
Christ University |
National |
| 17 |
Conference |
Presenter |
IIMI-NASMEI Summer Marketing IS Conference 2019 |
Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism |
26/07/2019 |
IIM Indore |
International |
| 18 |
Conference |
Presenter |
IIMI-NASMEI Summer Marketing IS Conference 2019 |
Selling the Past: The Impact of Brand Heritage on Customer Perceived Value |
26/07/2019 |
IIM Indore |
International |
