Sl.No. | Title | Name of Periodical | Periodicity | Date |
1 | Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers | Bimonthly | 10/07/2024 | |
2 | Impact of Video product presenation and scarcity claim on mobile based impulse buying behaviour | Dr Priyanka Gupta, Prof Sanjeev Prashar, Dr Chandan Parsad, Dr T Sai Vijay | Quarterly | 30/08/2023 |
Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
1 | Conference | Presenter | NTSMD | Brand Familiarity and Erotic appeal of luxury Fashion Brands: A Study on Visual Complexity | 26/08/2024 | Christ University | International |
2 | Conference | Presenter | NASMEI | Visual Complexity: Brand Familiarity and Erotic appeal of luxury Fashion Brands on Social Media | 18/12/2023 | Great Lakes Institute of Management | International |
Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
1 | NASMEI | Greatlakes Institute of Management Chennai | International | 15/12/2023 |
2 | FDP on Qualitative Research using NVIVO | ISME Bangalore | National | 06/10/2023 |
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