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Dr SRIDHARAN A

MCom, MPhil, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention International Journal of Business and Emerging Markets 30-Nov-2023 16 / 1 / 89-106

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SRIDHARAN A
Title of Article The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Name of Journal International Journal of Business and Emerging Markets
Volume No 16
Issue No 1
Page No 89-106
URL https://www.inderscience.com/jhome.php?jcode=ijbem
Date of Publication 30-Nov-2023
2 From the local to the global: the journey of Suguna Foods Emerald Insight 24-Nov-2023 13 / 4 / 1-23

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA
Title of Article From the local to the global: the journey of Suguna Foods
Name of Journal Emerald Insight
Volume No 13
Issue No 4
Page No 1-23
URL https://www.emeraldgrouppublishing.com/
Date of Publication 24-Nov-2023

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Emerging Global Business Opportunities Influence of an Indian Aesthetic Vs East Asian Aesthetic on Consumer Buying Behaviour 10/01/2024 St. Joseph's Institute of Management (JIM) International
2 Conference Presenter 11TH International Conference Disruptive Strategies For Supply Chain Disruptions 24/02/2023 International School Of Management Excellence International
3 Conference Presenter Dynamic Business Environments A Study On The Effect Of Inventory Management Prictices On The Marketing Performance Of Organizations 09/01/2023 St. Joseph's Institute of Managment (JIM) International
4 Symposium Participant Innovative Strategies For Aviation, Logistics And Supply Chain Technologies, Busubess Nideks Abd Risk Management 14/09/2022 Rathinam College Of Arts & Science International
5 Conference Moderator/Chair National Conference on Impact of mudra scheme on micro, small and medium enterprises 24/01/2020 VET Institute of Arts and Science National
6 Conference Moderator/Chair The New Work Order: Hopes and Challenges 11/12/2019 Christ University International
7 Conference Moderator/Chair International Conference 04/10/2019 Christ University International
8 Conference Moderator/Chair National Conference on Future of Green World Opportunities and Challenges 13/03/2019 Er. Perumal Manimekalai College of Engineering National
9 Conference Presenter National Conference Talent Acquisition and retention biggest challenges to business 10/02/2017 Sree Saraswathi Thyagaraja College National
10 Conference Participant ETHICS AND GOVERNANCE 29/12/2015 NITTE, MANGALORE National
11 Conference Presenter Emerging Trends in Business THE UNCHARTERED PATH OF BOTTOM OF PYRAMID-INDIAN RURAL MARKETING 12/12/2013 Christ University National
12 Conference Presenter A STUDY OF FACTORS DETERMINING INCOME LEVELS OF POULTRY FARMERS WITH SPECIAL REFERENCE TO SUGUNA BROILER CONTRACT FARMS IN COIMBATORE DISTRICT - Christ University National
13 Conference Presenter A STUDY ON SERVICE LEVELS OF INTEGRATORS IN POULTRY FARMING WITH SPECIAL REFERENCE TO SUGUNA BROILER CONTRACTS FARMS - Christ University International
14 Conference Presenter ROLE OF BEHAVIOURAL FINANCE IN INVESTMENT DECISIONS - Christ University National
15 Conference Presenter CONTRACT FARMING IN INDIA - OPPORTUNITIES AND CHALLENGES - Christ University National
16 Conference Presenter A STUDY ON CONSUMER PREFERENCE AND SATISFACTION OF ORGANIZED RETAIL TRADE IN COIMBATORE DISTRICT - Christ University National
17 Conference Presenter SCM-INSIGHTS FROM POULTRY INDUSTRY IN COIMBATORE DISTRICT - Christ University National
18 Conference Presenter BUSINESS ETHICS, CORPORATE SOCIAL RESPONSIBILITY - Christ University International
19 Conference Presenter A STUDY ON POULTRY FARMING WITH SPECIAL REFERENCE TO BROILER CONTRACT FARMS OF SUGUNA POULTRY FARMS LIMITED IN COIMBATORE DISTRICT - Christ University International
20 Conference Presenter MICRO FINANCE PRACTICES IN INDIAN FOR POVERTY ALLEVIATION - Christ University National
21 Conference Presenter CRM AND HIGHER EDUCATION - Christ University International
22 Conference Presenter SOURCING CHALLENGES-SOYAMEAL FOR POULTRY INDUSTRY - Christ University Institutional
23 Conference Presenter CHALLENGING ECONOMIC ENVIRONMENT AND SOURCING STRATEGIES - Christ University National
24 Conference Presenter SUPPLY CHAIN CHALLENGES IN GLOBAL MARKET - Christ University International
25 Conference Presenter COMMODITY SOURCING CHALLENGES AND STRATEGIES - Christ University National
26 Conference Presenter SUPPLY ISSUES - SOYA MEAL - POULTRY INDUSTRY - Christ University International
27 Seminar Presenter RURAL MARKETING STRATEGIES - Annamalai University National

Invited Talks

Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Technological Teaching Tools IQAC, FDP 26/08/2021 Islamiah Women's Arts And Science College
2 Digital Marketing Management Guest Lecture to MBA Students 05/03/2018 Sakthi Institute of Information and Management Studies
3 STATISTICAL QUALITY CONTROL AND SUPPLY CHAIN MANAGEMENT GUEST LECTURE 08/02/2014 SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
4 SUPPLY CHAIN MANAGEMENT STUENT DEVELOPMENT PROGRAMME 03/03/2012 S V S INSTITUTE OF MANAGEMENT STUDIES
5 STATISTIC QUALITY MANAGEMENT NATIONAL SEMINAR 08/12/2011 JAYALAKSHMI INSTITUTE OF TECHNOLOGY
6 INGREDIENTS OF SUCCESS MONDAY MUSINGS 06/04/2010 COIMBATORE MANAGEMENT ASSOCIATION

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 A STUDY ON BROILER CONTRACT FARMERS WITH SPECIAL REFERENCE TO SUGUNA FOODS LIMITED DR. R. SARAVANAN KARPAGAM UNIVERSITY MARCH, 2014

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A MARKET STUDY ON CONSUMER PERCEPTION AND MARKETABILITY OF PACKAGED COCONUT WATER IN THE STATE OF KARNATAKA SRIDHARAN A, JYOTHI KUMAR COCOCNUT DEVELOPMENT BOARD, KOCHI, KERALA External
2 A STUDY ON AGRARIAN CRISIS IN SELECTIVE REGIONS OF INDIA Christ University Internal
3 An Empirical Study on Agrarian Crisis In Select Regions of India SRIDHARAN A Internal
4 A Study on the Agrarian Crisis in the District of Mandya in Karnataka SRIDHARAN A, SUNITA KUMAR Internal

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP-1, 2023 Christ (deemed to be University) Institutional 26/06/2023
2 An Art of Innovative Approaches on Research Pedagogy VETInstitute of Arts and Science, Erode, Tamilnadu National 15/12/2022
3 CURRICULUM DESIGN AND REVISIN WITH SPECIFIC FOCUS ON OBE STAFF DEVELOPMENT COLLEGE, CHRIST (DEEMED TO BE UNIVERSITY) Institutional 05/12/2022
4 Reskilling and Upskilling Christ (deemed to be University) 30/05/2022
5 ENHANCING PEDGAGIC PRACTICES CHRIST 27/05/2019
6 ENHANCING PEDGAGIC PRACTICES CHRIST 20/05/2019
7 FRONTIER AREAS IN THE SUBJECT AND CURRICULAM UPDATION SCHOOL OF BUS STUDIES & SOCIAL SCI, CHRIST 21/05/2018
8 Quality Improvement Program Christ University 17/05/2017
9 MULTIDISCIPLINARY RESEARCH AND ACADEMIC ENGAGEMENTS CU-ACADEMIC STAFF COLLEGE, CHRIST UNIVERSITY 23/05/2016
10 CONTEMPORARY DEVELOPMENTS IN MANAGEMENT EDUCATION Department of Management Studies Institutional 30/09/2015
11 CONTEMPORARY RESEARCH METHODS IN MANAGEMENT CHRIST UNIVERSITY Institutional 17/03/2014
12 REFRESHER COURSE CHRIST UNIVERSITY 22/10/2013
13 FACULTY DEVELOPMENT PROGRAMME CHRIST UNIVERSITY Institutional 01/03/2013
14 FACULTY DEVELOPMENT PROGRAMME SRI VENKATESHWARA GROUP OF INSTITUTIONS Institutional 04/05/2011

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 CHIEF JURY RAPTURE 2012-BUSINESS PLAN CONTEST SREE SARASWATHI THYAGARAJA COLLEGE 06/03/2012
2 CHIEF JURY BRAINBLAZE-INTERCOLLEGIATE BUSINESS QUIZ COIMBATORE INSTITUTE OF ENGINEERING AND TECHNOLOGY 19/10/2012
3 JURY-BUSINESS PLAN-ENTREPRENET 2014 WAS JURY MEMBER TO SELECT BEST BUSINESS PLAN. IT WAS A JOINT PROGRAMME OF CHRIST UNIVERSITY AND KANARA ENTREPRENEURS ALL INDIA BEST BUSINESS PLANS SELECTED DECEMBER 2013
4 NET LECTURERSHIP QUALIFICATION CONDUCTED BY UGC UGC, NEW DELHI JUNE 2013
5 Coursera Accomplishment Award Successfully passed out with 88.8% in English Course Coursera August, 2014
6 NET 2012 LECTURER QUALIFICATION EXAMINATION BY UGC UGC, NEW DELHI JUNE 2012
7 COURSERA-DISTINCTIONIN SUPPLY CHAIN Supply Chain Management _ A Learning Perspective Korea Advanced Institute of Science and Technology AUGUST 2014

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