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Dr VASUDEVAN M

MA, MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children Cleaner and Responsible Consumption 01-Jun-2023 9 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V
Title of Article Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children
Name of Journal Cleaner and Responsible Consumption
Volume No 9
Issue No
Page No -
URL https://www.sciencedirect.com/journal/cleaner-and-responsible-consumption
Date of Publication 01-Jun-2023
2 Will Users Continue Using Banking Chatbots? The Moderating Role of Perceived Risk FIIB Business Review 11-May-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ A,JEEVANANDA S,VASUDEVAN M
Title of Article Will Users Continue Using Banking Chatbots? The Moderating Role of Perceived Risk
Name of Journal FIIB Business Review
Volume No
Issue No
Page No -
URL https://journals.sagepub.com/home/fib
Date of Publication 11-May-2023
3 The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model Psychology, Health & Medicine 13-Dec-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,SUBBURAJ ALAGARSAMY,SANGEETA MEHROLIA,JEEVANANDA S
Title of Article The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model
Name of Journal Psychology, Health & Medicine
Volume No
Issue No
Page No -
URL https://www.tandfonline.com/journals/cphm20
Date of Publication 13-Dec-2022
4 Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective International Journal of Electronic Commerce Studies 30-Sep-2022 13 / 3 / 99-118

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE,KRISHNAKISHORE S V
Title of Article Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective
Name of Journal International Journal of Electronic Commerce Studies
Volume No 13
Issue No 3
Page No 99-118
URL https://academic-pub.org/ojs/index.php/ijecs/search
Date of Publication 30-Sep-2022
5 Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore Thailand and the world economy 22-Aug-2022 40 / 3 / 109-128

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KRISHNAKISHORE S V,VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore
Name of Journal Thailand and the world economy
Volume No 40
Issue No 3
Page No 109-128
URL https://so05.tci-thaijo.org/index.php/TER/index
Date of Publication 22-Aug-2022
6 Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model Journal of International Food and Agribusiness Marketingthis link is disabled 20-Feb-2022 34 / 1 / 01-27

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ ALAGARSAMY,VASUDEVAN M,JEEVANANDA S
Title of Article Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model
Name of Journal Journal of International Food and Agribusiness Marketingthis link is disabled
Volume No 34
Issue No 1
Page No 01-27
URL https://www.tandfonline.com/doi/pdf/10.1080/08974438.2022.2035881?needAccess=true
Date of Publication 20-Feb-2022
7 Post pandemic school reluctance - Do children require attention, support, and intervention? Asian Journal of Psychiatry 24-Nov-2021 67 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V
Title of Article Post pandemic school reluctance - Do children require attention, support, and intervention?
Name of Journal Asian Journal of Psychiatry
Volume No 67
Issue No
Page No -
URL https://www.sciencedirect.com/science/article/pii/S1876201821003968
Date of Publication 24-Nov-2021
8 Battle fatigue of Covid 19 warriors ? Heal the healers Journal of Affective Disorders 22-Jul-2021 294 / / 477-478

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Battle fatigue of Covid 19 warriors ? Heal the healers
Name of Journal Journal of Affective Disorders
Volume No 294
Issue No
Page No 477-478
URL https://www.journals.elsevier.com/journal-of-affective-disorders
Date of Publication 22-Jul-2021
9 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 / 105-113

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VASUDEVAN M,VINOD SHARMA
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No 105-113
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Date of Publication 05-Jan-2021
10 Can bot be my mental health therapist? ? A pandemic panorama Journal of Psychiatric Research 19-Dec-2020 134 / / 30-31

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,JEEVANANDA S
Title of Article Can bot be my mental health therapist? ? A pandemic panorama
Name of Journal Journal of Psychiatric Research
Volume No 134
Issue No
Page No 30-31
URL https://www.sciencedirect.com/journal/journal-of-psychiatric-research
Date of Publication 19-Dec-2020
11 An empirical observation of factors leading to subscription of EdTech services Materials Today:Proceedings 28-Nov-2020 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,KRISHNAKISHORE S V,JAYANTA BANERJEE
Title of Article An empirical observation of factors leading to subscription of EdTech services
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/science/article/pii/S2214785320375441
Date of Publication 28-Nov-2020
12 Work from home in the pandemic era: Loss of mental equilibrium? Asian Journal of Psychiatry 21-Nov-2020 55 / / 102490-

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,ATHUL K. BALACHANDRAN
Title of Article Work from home in the pandemic era: Loss of mental equilibrium?
Name of Journal Asian Journal of Psychiatry
Volume No 55
Issue No
Page No 102490-
URL https://www.sciencedirect.com/science/article/pii/S1876201820306031#!
Date of Publication 21-Nov-2020
13 Investigating the Antecedents of Customer Citizenship Behaviour. Adalya Journal 23-Oct-2019 8 / 10 / 178-184

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE
Title of Article Investigating the Antecedents of Customer Citizenship Behaviour.
Name of Journal Adalya Journal
Volume No 8
Issue No 10
Page No 178-184
URL http://adalyajournal.com/gallery/23-oct-a1223.pdf
Date of Publication 23-Oct-2019
14 Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones International Journal of Recent Technology and Engineering (IJRTE) 30-Sep-2019 8 / 3 / 3894-3902

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE
Title of Article Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 3
Page No 3894-3902
URL https://www.ijrte.org/wp-content/uploads/papers/v8i3/C5111098319.pdf
Date of Publication 30-Sep-2019
15 Brand awareness of "generation y" customers towards doughnut retail outlets in India Journal of Business & Retail Management Research 01-Jul-2017 11 / 4 / 108-113

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) VASUDEVAN M
Title of Article Brand awareness of "generation y" customers towards doughnut retail outlets in India
Name of Journal Journal of Business & Retail Management Research
Volume No 11
Issue No 4
Page No 108-113
URL http://www.jbrmr.com/result.php?cid=297
Date of Publication 01-Jul-2017

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Symposium Presenter IRSSM India Chapter Annual Symposium Consumer's Choice Behaviour Towards Plant Based Protein 06/01/2024 IRSSM International
2 Symposium Presenter IRSSM India Annual Symposium 2022 Exploring the Consumer and Brand Perspectives of Metaverse 17/12/2022 IRSSM India International
3 Conference Moderator/Chair World Management Congress 16/12/2022 Christ University International
4 Conference Presenter 5th General Management Area Conference Promiscuity beyond a one-night stand: Anthropomorphic Brand Love enhanced customer citizenship behaviour - A Quasi-experiment 10/12/2022 K J Somaiya Institute of Management International
5 Conference Moderator/Chair International Conference on Digital Marketing Experiences 27/10/2021 CMS Business School, Jain(Deemed to be University) International
6 Conference Keynote Speaker International Virtual Colloquium on rebooting strategies for post Covid-19 Changing dynamics of sales and marketing in the pandemic scenario 30/03/2021 Vivekananda College of Arts and Science for Women International
7 Conference Presenter International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations Analyzing mobile advergaming effectiveness: Purchase intention and brand advocacy 30/03/2021 Vivekananda College of Arts and Science for Women International
8 Conference Presenter International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations Customer Incentive Expectations From Electronic Brands With Respect To E-Waste Recycling Intention 30/03/2021 Vivekanandha College of Arts and Science for Women International
9 Conference Presenter 2nd International Conference on ?Management Skills and Growth Strategies in the Post-Pandemic Period? A Study on factors that make the youths to influence parents for the usage of M-wallet services 21/01/2021 Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai International
10 Conference Presenter Cognosco 2020 Crunchy Cookies - A -dent-urous journey towards the market 20/11/2020 Christ University National
11 Conference Participant Teacher's Conference on the Theme 'Empowering Educators' 19/09/2020 The Institute of Company Secretaries of India International
12 Conference Presenter AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology 15/09/2020 Nandha College of Technology (AICTE Sponsored) International
13 Seminar Participant Webinar on ?Negotiation Landscape in COVID-19 World: Work and Career Perspective? 28/08/2020 Christ University International
14 Seminar Participant Webinar on Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University Institutional
15 Conference Presenter 4th International Online Conference on Recent Advancements in Interdisciplinary Research Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants 08/05/2020 City University, Malaysia International
16 Conference Presenter International Conference on Innovative Practices in Management and Entrepreneurship Impact of Marketing Mix on Purchase Pattern of Customers Towards Herbal Products in India 27/12/2019 BNM Institute of Technology International
17 Conference Presenter International Conference On Rise Of Disembedded Unilateral Economy Impact Of Technology On Sales Conversion Cycle - A B2b Perspective 08/11/2019 Krupanidhi School Of Management International
18 Conference Presenter International Conference on Value Driven Marketing Antecedents of Consumer Purchase Decision with Respect to Cement Purchase in India 18/10/2019 SDMIMD, MYSORE International
19 Seminar Presenter International Conference on Value Driven Marketing Antecedents of Online Shopping in India with respect to Fashion Apparels 18/10/2019 SDMIMD, MYSORE International
20 Conference Presenter 9th International conference on Spirituality, Peace Economics & Peace Science Investigating the antecedents of customer citizenship behaviour 02/10/2019 ACHARYA BANGALORE B SCHOOL International
21 Conference Presenter XIII International Conference on Applied Research in Engineering and Management Sciences Social Media Marketing And Purchase Intention Of Gen Y Customers 17/08/2019 Academic Research Conferences / AMITY-BSMED-DSU-ARC 2019 - Singapore International
22 Conference Participant Cognosco - Sixth National Conference on Case Studies 21/09/2017 Christ University National

Own MPhil/PhD Thesis

Sl.No. Title Guide Name Institution Month Year
1 Retail Marketing Mix And Purchase Behavior Of Customers In Hypermarkets Dr.V.M.SENTHILKUMAR Bharathiar University

Workshop/FDP/Training programme Attended

Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Faculty Development Program on Lean Six Sigma for Higher Education Institution AICTE TRAINING AND LEARNING ACADEMY National 11/12/2023
2 Faculty Development Program 2023 School of Business and Management Institutional 19/06/2023
3 Faculty Development Programme 1- 2022 CEDBEC and IQAC Institutional 06/07/2022
4 Faculty Development program in Pedagogy and Research Methods IIM Ahmedabad International 20/04/2022
5 Faculty Development Program - I Center for Education Beyond Curriculum and Human Resource Development Center Institutional 16/06/2021
6 FDP on Emotional Intelligence NITTR & AICTE Training and Learning Academy National 07/06/2021
7 Marketing Innovative Products and Services University of Maryland International 28/04/2021
8 Quality Improvement Program Staff Development College, Christ University 02/03/2021
9 FDP on Productivity Enhancement NIT Warangal & AICTE - ATAL Academy National 03/11/2020
10 FDP on Design Thinking AICTE Training And Learning (ATAL) Academy National 14/09/2020
11 International Research Development Programme on "Conceptual Research Model and Analysis Using Structural Equation Modeling" Sri Ramakrishna Institute of Technology International 07/09/2020
12 Training on Microsoft Teams 30M Training and Media Studeis & IT Services- CHRIST (Deemed to be University) Institutional 10/07/2020
13 Social Media Marketing Boot Camp Prof.Seema Gupta International 08/07/2020
14 Online Faculty Development Program on Outcome Based Learning Approach in Higher Education Kristu Jayanti College National 23/04/2020
15 Two weeks faculty development programme on "Managing online classes and co-creating Moocs? Teaching Learning Centre, Ramanujan College,University of Delhi Sponsored by Ministry of Human Resource Development ? Pandit Madan Mohan Malavia National Mission on Teachers and Teaching National 20/04/2020
16 Learning to Teach Online MOOC course by Coursera International 16/04/2020
17 Channel Management and Retailing Coursera International 14/04/2020
18 Marketing Analytics for Retail Business Management Udemy International 01/04/2020
19 Management Development Program CHRIST Institute of Management National 16/01/2020
20 Quality Improvement Program on Pedagogical leadership:Sharpening the Saw & Digitization of pedagogy Academic Staff College, CHRIST (Deemed to be University) 20/05/2019
21 Intensive Workshop on Case Teaching, Writing and Research Christ Institute of Management, Lavsa, Pune Institutional 17/01/2019
22 IBM Career Education Program IBM and Institute of Management, Christ(Deemed to be University) Institutional 02/08/2018
23 Revisiting Management:Thoughts and Practices Academic Staff College 21/05/2018
24 Faculty Development Program on Business Simulation IIM - B in Collaboration with Emerald Publishing and Cesim Oy, Finland International 24/04/2017
25 National Level Summer Workshop on AMOS ( Basic) Centre for Advanced Research and Training, Christ University National 17/04/2017
26 Story Based Learning Workshop Centre for Education Beyond Curriculum, Christ University Institutional 17/03/2017

Awards/Achievements/Others

Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST PAPER AWARD Won the best paper award in the "International Scopus Indexed Conference on Rise of Disembedded Unilateral Economy" Krupanidhi group of Institutions 09 November 2020
2 Best Case Award Won the Best Case Award for the Case study entitled "Crunchy Cookies - A dent-urous journey towards the market" presented in the Ninth Annual conference on case studies in association with Emerald Publishing School of Business and Management & Centre for Case Research and development 21 November 2020
3 Best Paper Award Won the best paper award in the International Conference Maharaja Agrasen Institute of Management Studies 23 April 2021

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