Dr. Manikandan MKM is an expert in management education with over 20 years of experience. He is an Assistant Professor at the School of Business and Management, Christ University. His areas of expertise include Retailer Branding, Consumer Behaviour, and Healthcare Services. Dr. Manikandan holds a PhD from Anna University and an MBA from Madurai Kamaraj University. His research, published in Scopus-indexed journals, covers Private Label Brands, Perceived Risks, and Industry 4.0 technologies. He has developed innovative courses such as Healthcare Services Management and Basics of Service Business. Dr. Manikandan is currently designing a MOOC on Marketing and AI. He has been a keynote speaker at conferences on Social Entrepreneurship and Sustainable Development. He also has a strong industry background, having worked with Sun Pharmaceuticals. Dr. Manikandan actively contributes to shaping future business leaders. He is committed to fostering a cohesive Indian society through his educational efforts. In the digital age, Dr. Manikandan believes in adapting quickly to change. He emphasizes the importance of domain-based and project-based expertise in the evolving learning process.
