Faculty Details

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Dr DAVID WINSTER PRAVEENRAJ D

Specialization : Management Science, Marketing

Qualification : MBA, PhD

Department : BUSINESS AND MANAGEMENT (YESHWANTHPUR)

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journals

2025

Name of Journal: Indian Journal of Information Sources and Services

Date Of Publication: 30-Sep-2025

Category:

Volume No/Issue No/Page No: 15/3/248 - 256

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,MOHMEDMHDI, HAASSAN

URL: https://ojs.trp.org.in › index.php › ijiss

Indexing Agency: Scopus

Name of Journal: International Academic Journal of Science and Engineering

Date Of Publication: 30-Dec-2025

Category:

Volume No/Issue No/Page No: 12/4/166 - 175

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,M. VALLIKKANNU

URL: https://iaiest.com/iaj/index.php/IAJSE

Indexing Agency: Scopus

Name of Journal: Pacific Business Review International

Date Of Publication: 25-Jan-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: /157 - 172

Sole Authored /Co Authored: Co-Author

Author Name (s): MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D

URL: http://www.pbr.co.in/

Indexing Agency: Web of Science

Name of Journal: Indian Journal of Information Sources and Services

Date Of Publication: 15-Dec-2025

Category:

Volume No/Issue No/Page No: 15/4/192 - 200

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,SUBRAMANI K

URL: https://ojs.trp.org.in/index.php/ijiss/index

Indexing Agency: Scopus

Name of Journal: Acta Innovations

Date Of Publication: 01-Feb-2025

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 55/--/49 - 58

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,YUNUSOVA, UGILOY

URL: https://www.actainnovations.com/index.php/pub/issue/view/55

Indexing Agency: Scopus

2024

Name of Journal: Indian Journal of Information Sources and Services

Date Of Publication: 30-Jun-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,MADESWARAN A,PRABHU, KALYAN RAM, MUTHU SUNDARI

URL: https://ojs.trp.org.in/index.php/ijiss/index

Indexing Agency: Scopus

Name of Journal: Pacific Business Review (International)

Date Of Publication: 30-Jul-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 17/1

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,SHRINIVAS,DR. M. GURUPANDI , DR. R.S.V. RAMA SWATHI, DR. VIN

URL: http://www.pbr.co.in/

Indexing Agency: Web of Science

Name of Journal: Acta Innovations

Date Of Publication: 27-Nov-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 54/--/12 - 21

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,SHNAIN, AMMAR HAMEED

URL: https://www.actainnovations.com/index.php/pub/issue/view/54

Indexing Agency: Scopus

Name of Journal: E3S Web of Conferences

Date Of Publication: 21-Jun-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MADESWARAN A,DAVID WINSTER PRAVEENRAJ D,RISHAB PASTARIYA

URL: https://www.scopus.com/record/display.uri?eid=2-s2.0-85198115352&origin=resultslist

Indexing Agency: Scopus

Name of Journal: International Journal of Neutrosophic Science

Date Of Publication: 14-May-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 24/3/201 - 219

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,AJITHA KRISHNAPRASAD,PRADEEP KUMAR S V ,SANDHYA D,JABARALI ABDUL KANI, K MOHANA

URL: https://www.americaspg.com/journals/show/21

Indexing Agency: Scopus

Name of Journal: AIP Conference Proceedings

Date Of Publication: 05-Jun-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 2971/1

Sole Authored /Co Authored: Co-Author

Author Name (s): SHARATH AMBROSE,DAVID WINSTER PRAVEENRAJ D,HARIHARAN R,SUDHA E,VEDAPRADHA

URL: https://pubs.aip.org/aip/acp

Indexing Agency: Scopus

Name of Journal: Pacific Business Review International

Date Of Publication: 05-Aug-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 17/2

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,SABIR, MAMATHA, AKEELA, P MANISHA

URL: http://www.pbr.co.in/

Indexing Agency: Web of Science

Name of Journal: Pacific Business Review International

Date Of Publication: 05-Aug-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 17/2

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,MOHAMAD, GUJRAL, UPADHYAYA, CHOUDARI

URL: http://www.pbr.co.in/

Indexing Agency: Web of Science

Name of Journal: Pacific Business Review International

Date Of Publication: 01-Jun-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 16/12

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,JAIN, MOHANTY, VISHWAKARMA, RAHMAN

URL: http://www.pbr.co.in/

Indexing Agency: Web of Science

Name of Journal: Library Progress International

Date Of Publication: 01-Aug-2024

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 45/1/1 - 11

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,AGARWAL, KHUSHBU B; KIM, BONG C

URL: https://bpasjournals.com/library-science/index.php/journal

Indexing Agency: Web of Science

2023

Name of Journal: E3S Web of Conferences

Date Of Publication: 31-Mar-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 376/376 (2023) 05001/2 - 8

Sole Authored /Co Authored: Co-Author

Author Name (s): HARIHARAN R,ASHOK J,DAVID WINSTER PRAVEENRAJ D,SUDHA E,VEDAPRADHA R

URL: https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html

Indexing Agency: Scopus

Name of Journal: E3S Web of Conferences

Date Of Publication: 31-Mar-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 376/1 - 10

Sole Authored /Co Authored: Co-Author

Author Name (s): HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,SHARATH AMBROSE,SUDHA E,VEDAPRADHA R

URL: https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html

Indexing Agency: Scopus

Name of Journal: SN Computer Science

Date Of Publication: 31-Jul-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): ASHOK J,DAVID WINSTER PRAVEENRAJ D,SWATHI EDEM

URL: https://link.springer.com/journal/42979/volumes-and-issues

Indexing Agency: Scopus

Name of Journal: International Journal of Professional Business Review

Date Of Publication: 25-Apr-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No: 20/477 - 491

Sole Authored /Co Authored: Co-Author

Author Name (s): MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY

URL: https://doi.org/10.47059/ml.v20i3.2932

Indexing Agency: Scopus

Name of Journal: E3S Web of Conferences

Date Of Publication: 10-Sep-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D

URL: https://www.edpsciences.org/en/

Indexing Agency: Scopus

Name of Journal: E3S Web of Conferences

Date Of Publication: 10-Sep-2023

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D

URL: https://www.edpsciences.org/en/

Indexing Agency: Scopus

2021

Name of Journal: Revista Geintec-Gestao Inovacao E Tecnologias

Date Of Publication: 07-Jun-2021

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,R M ARUN PANDI

URL: https://www.revistageintec.net/

Indexing Agency: Web of Science

Name of Journal: Revista Geintec-Gestao Inovacao E Tecnologias

Date Of Publication: 02-Jun-2021

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,S MANIKANDAN

URL: https://www.revistageintec.net/

Indexing Agency: Web of Science

2019

Name of Journal: International Journal of Innovative Technology and Exploring Engineering

Date Of Publication: 30-Sep-2019

Category: NATIONAL_REFEREED

Volume No/Issue No/Page No: /3870 - 3877

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,R.SERANMADEVI

URL: https://www.ijitee.org/

Indexing Agency: Scopus

2014

Name of Journal: Journal of Theoretical and Applied Information Technology

Date Of Publication: 30-Jun-2014

Category: INTERNATIONAL_REFEREED

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): DAVID WINSTER PRAVEENRAJ D,ASHOK J

URL: https://www.jatit.org/

Indexing Agency: Scopus

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Name of Student: Venkatagiri Dittakavi

Institutions: Christ University

Month & Year:

Research Project

Workshop / FDP / Training Programme

2024

Name of the Workshop/FDP/Training Programme: Introduction to Artificial Intelligence (AI)

Name of the Organiser: Coursera

Level:

Role: Participant

Date: 2024-07-27

Name of the Workshop/FDP/Training Programme: Workshop on AI Assisted Literature Review

Name of the Organiser: MTC Global

Level: National

Role: Participant

Date: 2024-05-22

Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development

Name of the Organiser: Centre for Digital Learning

Level: Institutional

Role: Participant

Date: 2024-03-11

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-03-05

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Participant

Date: 2024-03-05

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-03-01

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-02-28

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-02-23

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-02-23

Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

Name of the Organiser: TLEC - Christ University

Level: Institutional

Role: Invited Resource Person/Trainer

Date: 2024-02-22

Name of the Workshop/FDP/Training Programme: DST Sponsored Technology Based Entrepreneurship Development Program ?Biomedical Equipment

Name of the Organiser: Hindustan Institute of Engineering and Technology

Level: National

Role: Invited Resource Person/Trainer

Date: 2024-02-04

Name of the Workshop/FDP/Training Programme: Empowering Education with AI based Learning Concept for Global Competence

Name of the Organiser: Holy Cross College - Trichy

Level: International

Role: Participant

Date: 2024-01-29

Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development

Name of the Organiser: Centre for Digital Learning

Level: Institutional

Role: Participant

Date: 2024-01-08

2023

Name of the Workshop/FDP/Training Programme: FDP on "Secure the Future- Ideas to IP for Business Value"

Name of the Organiser: School of Business and Management - BYC

Level: Institutional

Role: Organiser & Participant

Date: 2023-08-25

Name of the Workshop/FDP/Training Programme: One Day National Workshop on CHATGPT in Higher Education and Research

Name of the Organiser: Hi Learn Edutech Institute

Level: National

Role: Participant

Date: 2023-07-27

Name of the Workshop/FDP/Training Programme: FDP on "Looking Forward for Enlightened Higher Education"

Name of the Organiser: Hindusthan College of Arts and Science

Level: National

Role: Participant

Date: 2023-02-15

2022

Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE

Name of the Organiser: Staff Development College

Level: Institutional

Role: Participant

Date: 2022-12-05

Name of the Workshop/FDP/Training Programme: "Impactful Speaker"-Public Speaking Program

Name of the Organiser: Indian Leadership Academy

Level: National

Role: Participant

Date: 2022-11-27

Name of the Workshop/FDP/Training Programme: Train The Trainer - Foundation Program

Name of the Organiser: Indian Leadership Academy

Level: National

Role: Participant

Date: 2022-11-05

Name of the Workshop/FDP/Training Programme: Digital Pedagogies for achieving Sustainable Development Goals in Education

Name of the Organiser: All India Association for Christian Higher Education and Lady Doak College

Level: National

Role: Participant

Date: 2022-10-06

Awards / Achievements /Others

Books

Book Chapters

2025

Type of Book: CHAPTER

Title : Combating Evolving Threats: Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

ISBN: 9798369370414

Month/Year: Jan 2025

Type of Book: CHAPTER

Title : Impact of AI and the Evolution of Future Ghost Kitchens

ISBN: 979-833730434-2, 979-833730432-8

Month/Year: Jun 2025

Type of Book: CHAPTER

Title : Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions

ISBN: 979-836937043-8, 979-836937041-4

Month/Year: Jun 2025

2023

Type of Book: CHAPTER

Title : Global Perspectives on Social Media Usage Within Governments

ISBN: 9781668474501

Month/Year: Aug 2023

Type of Book: CHAPTER

Title : Global Perspectives on Social Media Usage Within Governments

ISBN: 9781668474501

Month/Year: Aug 2023

Type of Book: CHAPTER

Title : Emerging Trends and Innovations in Industries of the Developing World: A Multidisciplinary Approach

ISBN: 9781032601038

Month/Year: Sep 2023

Case Study

Patents

2024

Inventors: AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, MERCY TOM, PRADEEP KUMAR S V , PRIYA VINOD, SANDHYA D, SHARON SOPHIA J

Type of Specification: GRANTED

Granted/Awarded Date: 30-Jan-2024

Publication/Application Date: 23-Feb-2024

Application/Filing Date: 23-Feb-2024

Publication Number: 6341405

Patent Number: 6341405

Field of Invention: DATA PROCESSING EQUIPMENT

Inventors: CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D

Type of Specification: GRANTED

Granted/Awarded Date: 26-Mar-2024

Publication/Application Date: 19-Mar-2024

Application/Filing Date: 19-Mar-2024

Publication Number: 6353965

Patent Number: 6353965

Field of Invention: DATA PROCESSING EQUIPMENT

Inventors: DAVID WINSTER PRAVEENRAJ D, DIVYA SHREE V, HARIHARAN R, MADESWARAN A, SUBRAMANI K, SUDHA E

Type of Specification: GRANTED

Granted/Awarded Date: 29-Feb-2024

Publication/Application Date: 29-Feb-2024

Application/Filing Date: 31-Jan-2024

Publication Number: 6343455

Patent Number: 6343455

Field of Invention: RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT, TELECOMMUNICATIONS EQUIPMENT,

Inventors: AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, MERCY TOM, PRADEEP KUMAR S V , RAJATH B S, SANDHYA D, SHASHIDHAR YADAV J

Type of Specification: GRANTED

Granted/Awarded Date: 27-Sep-2024

Publication/Application Date: 27-Sep-2024

Application/Filing Date: 08-Aug-2024

Publication Number: 6383427

Patent Number: 6383427

Field of Invention: 14 - RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT

Inventors: AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, DHANALAKSHMI K, GARIKIPARTHI NAGA PHANI VEERABHADRA BABU, JOJI CHANDRAN O, PRADEEP KUMAR S V , RAHUL R KURUP, SANDHYA D

Type of Specification: GRANTED

Granted/Awarded Date: 30-Nov-2024

Publication/Application Date: 30-Nov-2024

Application/Filing Date: 21-Nov-2024

Publication Number: 6406115

Patent Number: 6406115

Field of Invention: 14 RECORDING, TELECOMMUNICATION OR DATA PROCESSING EQUIPMENT , 02 DATA PROCESSING EQUIPMENT

Inventors: AJAY JOSE, AJITHA KRISHNAPRASAD, CHIPPY MOHAN, DAVID WINSTER PRAVEENRAJ D, MALLIKA B K, MERCY TOM, PRADEEP KUMAR S V , SANDHYA D

Type of Specification: PUBLISHED

Granted/Awarded Date: 25-Apr-2025

Publication/Application Date: 17-Mar-2025

Application/Filing Date: 17-May-2024

Publication Number: 417222001

Patent Number: 417222001

Field of Invention: 14 02 DATA PROCESSING EQUIPMENT AS WELL AS PERIPHERAL APPARATUS AND DEVICES

Participation in Seminars/Conferences/Symposium

2026

Type of the Program: CONFERENCES


Role: CHAIR


Title: 8TH INTERNATIONAL CONFERENCE ON EMERGING BUSINESS MODELS


Date: 2026-03-31


Organising Institution: VIGNANA JYOTHI INSTITUTE OF MANAGEMENT, HYDERABAD


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: NEURODIVERSITY INCLUSION: EXAMINING AWARENESS, HR INCLUSIVE PRACTICES, NEUROLEADERSHIP AND BARRIERS IN INDIAN


Date: 2026-02-27


Organising Institution: Jain (Deemed to be University)


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Statistical Evidence of AI Impact on Operational Efficiency and Cost Optimization


Date: 2026-02-19


Organising Institution: hINDUSTHAN COLLEGE OF ENGINEERING AND TECHNOLOGY


Level:


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Quantitative Trends in AI Adoption and Performance Metrics in Global Enterprises


Date: 2026-02-19


Organising Institution: Hindusthan College of Engineering and Technology


Level:


2024

Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2024-05-28


Organising Institution: Seshadripuram College , Bengaluru


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2024-05-28


Organising Institution: Seshadripuram College


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Social Media Impact on Law Enforcement Agencies in India and Its Importance


Date: 2024-03-15


Organising Institution: Chinmay Vishwavidyapeeth (deemed to be University) and Kathmandu University, School of Business and Management


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Adoption of Blockchain Technology in Indian Banking Sector


Date: 2024-03-12


Organising Institution: Woxsen University


Level: INTERNATIONAL


2023

Type of the Program: CONFERENCES


Role: PRESENTER


Title: IoT driven dynamic behaviour intervention model for sustainable hygiene practices - Insights from household water consumption


Date: 2023-12-18


Organising Institution: DY Patil University


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Analytics in Supply Chain Marketing


Date: 2023-03-30


Organising Institution: Hindusthan College of Engineering and Technology


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Insights into Performance Marketing


Date: 2023-03-30


Organising Institution: Hindusthan College of Engineering and Technology


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PANELIST


Title:


Date: 2023-03-14


Organising Institution: Garden City University


Level: INTERNATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: Flywheel Marketing - A new gen way of Marketing


Date: 2023-03-01


Organising Institution: Dr Zakir Husain College


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: Digital Media Outreach and Engagement in the Education sector, including use of Social Media


Date: 2023-02-08


Organising Institution: Nallamuthu Gounder Mahalingam College


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: Ramification Of Safe Digital Learning Experience When Moving From Digitalisation To Digital Transformation Of Education In Schools


Date: 2023-02-08


Organising Institution: Nallamuthu Gounder Mahalingam College


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: Upholding Perma Philosophy And Its Impact On Emergency Saving Behaviour


Date: 2023-02-08


Organising Institution: Nallamuthu Gounder Mahalingam College


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: Digital Media Outreach and Engagement in the Education Sector including use of Social Media


Date: 2023-02-08


Organising Institution: NGM College


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: Upholding PERMA Philosophy and its impact on Emergency Saving Behaviour


Date: 2023-02-08


Organising Institution: NGM College


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Measuring Customer Advocacy for T Shirts in E-Commerce Platforms through Sentiment Analysis


Date: 2023-02-04


Organising Institution: Auxilium College


Level: INTERNATIONAL


2022

Type of the Program: SEMINARS


Role: PRESENTER


Title: Impact of Welfare Measures on Employees' Performance and Employer Retention Practices in FMCG Company


Date: 2022-10-12


Organising Institution: Jamal Mohammad College


Level: NATIONAL


Type of the Program: SEMINARS


Role: PRESENTER


Title: A Study on Online Purchase Behaviour in Purchase of T-Shirts through E-Commerce Platforms


Date: 2022-10-12


Organising Institution: Jamal Mohamed College


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PARTICIPANT


Title:


Date: 2022-09-24


Organising Institution: Lexicon Management Institute of Leadership and Excellence


Level: INTERNATIONAL


2021

Type of the Program: CONFERENCES


Role: PRESENTER


Title: Identifying The Influencing Attributes For Brand Preference In Surface Sanitizers ? A Study Using Conjoint Analysis


Date: 2021-10-04


Organising Institution: ICIMR 21 - Organizing Committee


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on level and influencing factors of satisfaction among users of motorcycles by Hero Motocorp


Date: 2021-08-06


Organising Institution: KIET Group of Institutions


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Effect of Rewards and Recognition in motiving employees of a large scale garment manufacturer


Date: 2021-08-06


Organising Institution: KIET Group of Institutions


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Viewer?s Emotional Affinity Towards Sports ? Sentiment Analysis For Tweets On Teams In Indian Premier League


Date: 2021-08-01


Organising Institution: Indian Academicians and Researchers Association


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Influence Of Emotional And Spiritual Intelligence On Workplace Effectiveness Of Employees


Date: 2021-08-01


Organising Institution: Indian Academicians and Researchers Association


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Impact Of Brand Equity On Market Performance In Fmcg Industry By Analyzing The Effects Of Innovation Marketing


Date: 2021-08-01


Organising Institution: Indian Academicians and Researchers Association


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A Study On Employee Retention Practices At Textile Industries In Tamilnadu


Date: 2021-07-30


Organising Institution: Kongu Engineering College, Perundurai


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Consumer Purchase Behaviour in Purchase of Green Products


Date: 2021-06-28


Organising Institution: AJK College of Arts and Science


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on Customer Satisfaction towards LG Electronic Products


Date: 2021-06-28


Organising Institution: AJK College of Arts and Science


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Assessing the Level of Service Quality provided by Hotels


Date: 2021-06-28


Organising Institution: AJK College of Arts and Science


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Social Media As A Channel Of Marketing Communications


Date: 2021-06-28


Organising Institution: AJK College of Arts and Science


Level: INTERNATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on the impact of change management on organizational culture


Date: 2021-03-12


Organising Institution: Bannari Amman Institute of Technology


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: A study on the impact of employee well being in workplace happiness


Date: 2021-03-12


Organising Institution: Bannari Amman Institute of Technology


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Femvertising


Date: 2021-03-12


Organising Institution: Bannari Amman Institute of Technology


Level: NATIONAL


Type of the Program: CONFERENCES


Role: PRESENTER


Title: Analysis of retail merchandising process to formulate a strategic plan and streamline the process


Date: 2021-03-12


Organising Institution: Bannari Amman Institute of Technology


Level: NATIONAL


Own MPhil / PhD Thesis

Consultancy

SOLE

Faculties: DAVID WINSTER PRAVEENRAJ D

Theme of Consultancy: Workshop on "Refining Business Ideas with Business Model Canvas"

Type: MOU_BASED

Faculties: DAVID WINSTER PRAVEENRAJ D

Theme of Consultancy: Conduct of FDP on “E Content Development for Management Educators”

Type: TRAINING_AND_ORGANIZATIONAL_DEVELOPMENT

COLLABORATIVE

Faculties: SANGEETHA R,,DAVID WINSTER PRAVEENRAJ D

Theme of Consultancy: Workshop on "Stress Management Techniques"

Type: TRAINING_AND_ORGANIZATIONAL_DEVELOPMENT

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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