Dr. Sharanya M is an Assistant Professor in the School of Business and Management. She has 10 years of experience in academia. Dr. Sharanya holds a Bachelors and Masters degree in Commerce from Christ University. She earned her Ph.D. from Annamalai University, Tamil Nadu. Her thesis focused on the role of digital marketing in consumer psychology and FMCG purchasing decisions. Her expertise spans marketing and banking, where she has authored textbooks and taught extensively. Dr. Sharanya has published numerous research papers in UGC and Scopus-indexed journals in marketing and finance. She actively participates in national and international seminars and conferences, staying engaged with academic developments. Dr. Sharanya is also a freelance soft skills trainer, conducting workshops for undergraduate students across various colleges.
