| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Users' Perception and Barriers to Using Self-Driven Rental Bikes | Indian Journal of Marketing | 20-Dec-2023 | 52 / 12 / 58-70 | ||||||||||||||||||||
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| 2 | After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry | Research in Transportation Business & Management | 12-Aug-2022 | / / - | ||||||||||||||||||||
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| 3 | Customer Service Failures: After-sales services in the Home Appliances Industry | Indian Journal of Economics and Business | 22-Oct-2021 | 20 / 2 / 343-358 | ||||||||||||||||||||
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| 4 | A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers | Test Engineering and Management | 04-Jan-2020 | 82 / NA / 461-476 | ||||||||||||||||||||
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| 5 | Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study | Test Engineering and Management | 04-Jan-2020 | 82 / NA / 508-520 | ||||||||||||||||||||
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| 6 | Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study | Test Engineering and Management | 04-Jan-2020 | 82 / 1 / 508-524 | ||||||||||||||||||||
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| 7 | A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases | Journal of Advanced Research in Dynamical and Control Systems | 27-Oct-2019 | 11 / 6 / 1808-1815 | ||||||||||||||||||||
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| 8 | Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore | Indian Journal of Management | 05-Jul-2016 | 46 / 07 / 23-35 | ||||||||||||||||||||
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| 9 | Visual Merchandising: Soul of Retailing | Pacific Business Review International | 10-Feb-2015 | 7 / 6 / 47-54 | ||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | International Conference on Recent Advances in the field of Economics, Finance, Management and Technology | The Effect of Influencer Marketing on Holistic Consumer Experience | 05/04/2024 | CMR University | International |
| 2 | Conference | Presenter | 'National conference on Best Practices in Business Management" | Online Grocery Shopping - The Problems Faced By (Big Basket, Blink It, Amazon Pantry) | 10/03/2024 | y Gandhian Institute of Technology And Management, Visakhapatnam | National |
| 3 | Conference | Presenter | RUPT - New Appraoches towards Development of Business and the Economy | Understanding Challenges in Meesho Customer Experiences: A Quantitative Analysis | 07/03/2024 | Jyothi Nivas College Autonomous | National |
| 4 | Conference | Presenter | RUPT - NEW APPROACHES TOWARDS DEVELOPMENT OF BUSINESS AND THE ECONOMY | Assessing the Impact of UPI Adoption on Consumer Spending | 07/03/2024 | JYOTHI NIVAS COLLEGE AUTONOMOUS | National |
| 5 | Conference | Presenter | Young Scholar Forum 2024 on RUPT - New Approaches towards Development of and the Economy | Investigating the Problems faced by Consumers with Food Delivery apps in Bangalore | 07/03/2024 | Jyothi Nivas College, Bangalore | National |
| 6 | Conference | Presenter | COGNOSCO 2024 | Navigating Challenges in Global Export Negotiations: A Case study of Polymast Plast Limited | 04/01/2024 | Christ University | National |
| 7 | Conference | Presenter | COGNOSCO 2024 | Breaking Barriers: Sucuretech Solution's Quest for Dominance in India's B2G Security and Surveillance Market | 04/01/2024 | Christ University | National |
| 8 | Conference | Presenter | COGNOSCO 2024 | Eggoz Nutrition: Navigating Challenges and Building Brand Resonance in Bangalore | 04/01/2024 | Christ University | National |
| 9 | Conference | Presenter | COGNOSCO 2024 | Harvesting Success:Fertile Fields' Digital Revolution | 04/01/2024 | Christ University | National |
| 10 | Conference | Presenter | COGNOSCO 2024 | From Tea Stall to Tea Empire: Scaling Tea Majesty for the Future | 04/01/2024 | Christ University | National |
| 11 | Conference | Presenter | COGNOSCO 2024 | Kyro's D2C E-Commerce in Juicer mixer Grinder (JMG) category | 04/01/2024 | Christ University | National |
| 12 | Conference | Presenter | COGNOSCO 2024 | Navigating Transformation: Regain Retail and Journey | 04/01/2024 | Christ University | National |
| 13 | Conference | Presenter | COGNOSCO 2024 | Navigating the Organic Frontier:Aaorogya's Journey into Bangalore's Exclusive Organic Market | 04/01/2024 | Christ University | National |
| 14 | Conference | Presenter | COGNOSCO 2024 | Navigating B2b Horizons: Gahl Odyssa In Prospecting And Content Creation Excellence | 04/01/2024 | Christ University | National |
| 15 | Conference | Presenter | COGNOSCO 2024 | Brand Image And Brand Positioning Of Boroplus Amomg Its Competitors | 04/01/2024 | Christ University | National |
| 16 | Conference | Co-presenter | International Conference on "Innovation, Technology and Sustainability: Shaping the future of Business and Society" | 16/03/2023 | We School, Bangalore | International | |
| 17 | Conference | Co-presenter | International Conference on Sustainable Marketing - Delivering Value (SMDV 22) | 22/04/2022 | University of Engineering and Management, Kolkata | International | |
| 18 | Conference | Presenter | International conference on "Changing Global Economic Landscape: Sustainable Strategies for the new Normal | Analysis of tertiary packaging issues and influence on repurchase intention and loyalty of e-retail customers | 23/03/2022 | Christ University | International |
| 19 | Conference | Organizer | National Conference on Marketing Paradigm after Covid-19 | 20/01/2022 | Christ University | National | |
| 20 | Conference | Presenter | National Conference on Emerging Trends in Business | Problems in Usage of Digital Wallets & their influence on Frequency of Avoidance of Wallets by College Students | 27/02/2020 | Christ University | National |
| 21 | Conference | Moderator/Chair | National Conference on Emerging Trends in Business 2020 | 27/02/2020 | Christ University | National | |
| 22 | Conference | Co-presenter | National Conference on Emerging Trends in Business | 27/02/2020 | Christ University | National | |
| 23 | Conference | Moderator/Chair | International Conference on "Harmonising People, Planet, and Profits - Sustainable Strategies and Ethical Considerations in the 21st Century | 20/01/2020 | Christ University | International | |
| 24 | Seminar | Panelist | National Seminar on Education, Neuroscience, Technology and Pedagogy: Neuro-Systemic Influence on Learning | 12/11/2019 | Christ University | National | |
| 25 | Conference | Co-presenter | International Conference on Transformational Strategies for Business Sustainabilty | 04/10/2019 | Christ University | International | |
| 26 | Conference | Co-presenter | International Conference on Transformational Strategies for Business Sustainability | 04/10/2019 | Christ University | International | |
| 27 | Conference | Co-presenter | International Conference on Transformational Strategies for Business Sustainability | 04/10/2019 | Christ University | International | |
| 28 | Conference | Co-presenter | International Conference on "Developing Organisations for the Future: Re-Interpreting the Modern Business Landscape" | 27/06/2019 | IBS, Bangalore | International | |
| 29 | Conference | Co-presenter | International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences - 2019 | 14/06/2019 | IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia | International | |
| 30 | Conference | Co-presenter | International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences ? 2019 | 14/06/2019 | IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia | International | |
| 31 | Conference | Co-presenter | Inetrnational Conference - Fusion 2018 | 12/01/2018 | IFIM College, Bangalore | International | |
| 32 | Conference | Moderator/Chair | Synthesize: An Interdisciplinary Conference on Management & Social Sciences | 10/03/2017 | Christ University | National | |
| 33 | Conference | Moderator/Chair | International Conference on Emerging Trends in Business ICETB-2017 | 16/02/2017 | Christ University | International | |
| 34 | Conference | Presenter | International Conference on "Sustaining a Competitve Edge in the Challenging Global Scenario: Challenges, Practices and Innvations" | Effect of Service Failure and Product Failure on Dissatisfaction and Repurchase Intention of Online Consumers | 07/02/2017 | Christ University | International |
| 35 | Conference | Presenter | Strategies to Revive Management Education | - | International | ||
| 36 | Conference | Presenter | HR Strategies During Global Recession | - | National | ||
| 37 | Conference | Presenter | HR Practices in Organised Food and Grocery Retailing"- An Empirical Study | - | National | ||
| 38 | Participant | Managing Retailing | Managing Retailing | - | Indian Institute if Management, Ahmedabad | International | |
| 39 | Participant | Train the Trainer Workshop | Train the Trainer Workshop | - | Christ University, Bangalore | Institutional | |
| 40 | Participant | Conference on Emerging Trends in Business | Conference on Emerging Trends in Business | - | Department of Management Studies | National | |
| 41 | Participant | ICIER-IIMB INTERNATIONAL CONFERENCE | ICIER-IIMB INTERNATIONAL CONFERENCE | - | IIMB | International |
| Sl.No. | Title of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Digital Solution for Reducing Packaged Food Wastage | National Conference on Emerging Trends in Business (NCETB 2018) | 19/02/2018 | Christ University |
| 2 | Marketing Analytics | Refresher Course in Commerce and Management | 06/12/2017 | UGC - Human Resource Development Centre, University of Mysore |
| 3 | Data Analysis using SPSS | One Day Workshop on ?Research Methodology and SPSS? | 28/11/2017 | CMR University, Bangalore |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | "A Study of Service Quality of Supermarkets in Karnataka" | Dr. K. Nagendra Babu | University of Mysore | July, 2012 |
| Sl.No. | Title | Name of Student | Institution | Month Year |
| 1 | A study of the Influence of User-Generated content in Online Media, on the Purchase Intention of Consumers for Fashion products in Bangalore | V. Nithya | Christ University | May 2015 |
| 2 | IMPACT OF PERSONAL AND ORGANISATIONAL FACTORS ON ATTITUDE TOWARDS RELATIONSHIP MARKETING AND ITS ADOPTION | Vijay Agawane | Christ University | |
| 3 | Study on Customer Perception towards Service Recovery Strategies of Consumer Durable Retailers in relation to Customer Satisfaction, Purchase Intention and Loyalty | Shukla Riddhi Gajendra | Christ University | April 2016 |
| 4 | Consumers' Attitude towards Online Private Label Brands using Tri-Component Attitude Model | Ruchita Pangriya | Christ University | |
| 5 | Effect of Packaging Attributes of E-retailers on Re-Purchase Intention | Alex Nero | Christ University | October 2016 |
| 6 | Impact of Personal and Organizational Factors on Attitude towards Relationship Markting and its Adoption | Vijay Agawane | Christ University | |
| 7 | A Study on Impact of Cognitive Dissonance on Post Purchase Behavior of Online Shoppers | Garima Jyoti Srivastava | Christ University | May 2018 |
| 8 | Effect of brand Engagement Techniques on Brand Recall and Brand Loyalty - A Study on Telecom Companies Operating in India | Revathi A Menon | Christ University | May 2018 |
| 9 | Relationship between Competencies and Performance of Management Teachers of B-Schools in Bengaluru City | VINAYAK | Christ University | April 2021 |
| 10 | SUPPLY CHAIN MANAGEMENT AND OPERATIONS RESEARCH TECHNIQUES IN HOSPITALS IN INDIA | DEEPAK JOY MAMPILLY | Christ University | March 2019 |
| 11 | AFTER-SALE SERVICE FAILURES AND THEIR INFLUENCE ON CUSTOMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES | RAJNI GUPTA | Christ University | November 2023 |
| 12 | . | ALEX NERO | Christ University | February 2024 |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | ENHANCING SALES FORCE PERFORMANCE | INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD | International | 19/02/2024 |
| 2 | Innovative Teaching and Learning Methods | School of Business and Management (MBA) | Institutional | 19/06/2023 |
| 3 | Faculty Development Program 1 - 2021 | Centre for Education beyond Curriculum (CEDBEC) and Human Resource Development Centre (HRDC) | Institutional | 16/06/2021 |
| 4 | Market Research and Consumer Behaviour | Coursera | International | 25/04/2020 |
| 5 | Management Development Program on Marketing for Sales and Business Development Professionals | Institute of Management | National | 16/01/2020 |
| 6 | Pedagogical Leadershoip: Sharpening the Saw & Digitisation of Pedagogy | CHRIST Institute of Management | 20/05/2019 | |
| 7 | Management Development Programme (MDP) | Institute of Management | Regional | 18/01/2019 |
| 8 | Marketing Insights for Sales and Business Development Professionals | Institute of Management, Bangalore | Regional | 12/01/2018 |
| 9 | Strategic Thinking using Scenario Planning | Institute of Management | National | 05/01/2018 |
| 10 | ?Business Decision Making using R? | Institute of Management, Bangalore | National | 07/12/2017 |
| 11 | ?TRANSFROMED PEDAGOGY: CASE BASED TEACHING / WRITING? | Christ Institute of Management, LAVASA | Regional | 15/07/2017 |
| 12 | Faculty Development Program on Business Analytics | Institute of Management | Regional | 07/07/2017 |
| 13 | Quality Improvement Program on "Innovative Practices in Teaching, Learning and Evaluation" | CU - Academic Staff College | 24/05/2017 | |
| 14 | IBM CE - Enablement Program - Descriptive Analytics | IBM / Institute of Management | Institutional | 28/01/2015 |
| 15 | IBM CE - Enablement Program - Predictive Analysis Analytics | IBM / Institute of Management | Institutional | 21/12/2014 |
| 16 | IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights | IBM / Institute of Management | Institutional | 13/12/2014 |
| 17 | IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights | IBM / Institute of Management | Institutional | 15/11/2014 |
| 18 | Contemporary Development in Management & Business | Institute of Management | 26/05/2014 | |
| 19 | Continuing Educating Programme on "National Workshop on Research Methods" | Department of Management Studies, IIT Madras, Chennai | National | 20/08/2011 |
| 20 | Management Development Programme on "Learning for Results: Education a Question?" | Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore | Institutional | 04/08/2011 |
| 21 | Learning Curve Certification Program (Cross Functional Decision Making & Business Impact) | enParadigm Knowledge Solutions, CIIE, IIM Ahmadabad, held at Institute of Management, Christ University, Bangalore | Regional | 24/05/2011 |
| 22 | "Competency and Skill of Management teachers" | Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore. | Regional | 15/05/2011 |
| 23 | Workshop on "Effective Classroom Communication and Teaching Skills for College teachers " | Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore | Institutional | 11/05/2011 |
| 24 | Workshop on "Research Methods" | SRN Adarsh College, Bangalore | Regional | 27/02/2009 |
| 25 | Development program on "Strategic Brand Management" | Dayananda Sagar College of Management & Information Technology, Bangalore | Regional | 19/12/2008 |
| 26 | "DSI Entrepreneurship Lecture Series 2008 | Dayananda Sagar College of Management & Information Technology, Bangalore | Regional | 02/12/2008 |
| 27 | Participated in the 3rd Karnataka State level ISTE student | Reva Institute of Technoogy & Management, Bangalore in association with VTU, Belgaum and Indian Society for Technical Education, New Delhi. | Regional | 11/11/2006 |
| 28 | Workshop on "Empowered Leadership Program" | Centre for Innovation & Leadership, at Dayananda Sagar College, Bangalore. | Regional | - |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Issue Editor | Ushus - JOURNAL OF BUSINESS MANAGEMENT | Christ Univerisiy, Bangalore | Oct - Dec, 2014 |
| 2 | Organised International Conference on Transformational Strategies for Business Sustainability | As the conference convener, organized two days' international conference on Transformational Strategies for Business Sustainability during 4-5th, October, 2019. We had 15 international speakers plus 55 papers presentations. The authors had come from across India. | Institute of Management | 05 October 2019 |
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