| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. | Theoretical and Practical Research in Economic Fields | 01-Apr-2024 | 15 / 1 / 17-30 | ||||||||||||||||||||
Additional information
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis | 24/01/2025 | Christ University | International |
| 2 | Conference | Participant | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | 24/01/2025 | Christ University | International | |
| 3 | Seminar | Participant | Quality improvement program in Enhancing Research activities in Higher education | 28/09/2024 | Christ University | Institutional | |
| 4 | Conference | Presenter | Fourth International Conference on "Contemporary Research in Entrepreneurship and Management" | An Empirical Study on the Role of User-Generated Content in Shaping Brand Loyalty in e-Commerce. A cross-platform Analysis | 27/08/2024 | Kamraj College | International |
| 5 | Conference | Presenter | Fourth International Conference on "Contemporary Research in Entrepreneurship and Management" | The influence of Social Media algorithms on consumer buying behaviour | 27/08/2024 | Kamraj College | International |
| 6 | Conference | Presenter | Strategies and Competitiveness in Entrepreneurship | Exploring The Effects Of Green Marketing On Consumer Purchase Attitude In The Cosmetics Industry | 16/04/2024 | KAMRAJ COLLEGE | International |
| 7 | Conference | Presenter | ICRAIBM 2023 | Influence of Animated advertisements on Consumer Behaviour | 02/08/2023 | Sri Bhagawan Mahaveer Jain Evening College | International |
| Sl.No. | Title | Guide Name | Institution | Month Year |
| 1 | Consumer Preferences Towards Private Label Brands A Cross Sectional Study of Retail Hypermarkets Bengaluru | M V RAMPRASAD | GITAM UNIVERSITY |
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Oraganiser | Level | Date |
| 1 | Online Photography Contest | Public Relation Society of India- Chennai Chapter | National | 26/10/2024 |
| 2 | Online Faculty Development Program on Teaching Pedagogy | School of Management Studies University of Hyderabad (Institute of Eminence) | International | 17/05/2024 |
| 3 | Five day Faculty Orientation Program | Staff Development College | Institutional | 14/03/2023 |
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | 1st Best Research Paper-Influence Of Animated Advertisements On Consumer Buying Behaviour | STRATEGY AND INNOVATION TRACK for the paper presentation | SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE | 03 August 2023 |
| 2 | The Best Paper Presentation Award | Fouth International Conference on Contemporary Research in Entrepreneurship and Management | KAMARAJ COLLEGE | 27 August 2024 |
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Tel: +91 804012 9100 / 9600
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