Dr. Shilpa Sarvani Ravi is a respected professor of Marketing at Christ University. She holds a PhD in Retail Marketing from GITAM University. Her industry experience includes four years as an In-Store Brand Manager at Colgate-Palmolive Limited. Her teaching approach combines academic rigor and practical insights, emphasizing case studies. She collaborates with industry partners to provide up-to-date marketing knowledge to students. With four years of teaching experience, Dr. Shilpa has published sixteen research articles. Her work includes book chapters and articles in ABDC and Scopus-indexed journals. She regularly participates in national and international conferences. Dr. Shilpa has received several best paper awards at international conferences, underscoring her academic excellence. Her commitment to blending theory with practical applications equips students to succeed in modern marketing. Dr. Shilpa's dedication to education and her industry connections create a dynamic learning environment.