Faculty Details

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Dr SHILPA SARVANI RAVI

Speciliazation : Marketing

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Dr. Shilpa Sarvani Ravi is a respected professor of Marketing at Christ University. She holds a PhD in Retail Marketing from GITAM University. Her industry experience includes four years as an In-Store Brand Manager at Colgate-Palmolive Limited. Her teaching approach combines academic rigor and practical insights, emphasizing case studies. She collaborates with industry partners to provide up-to-date marketing knowledge to students. With four years of teaching experience, Dr. Shilpa has published sixteen research articles. Her work includes book chapters and articles in ABDC and Scopus-indexed journals. She regularly participates in national and international conferences. Dr. Shilpa has received several best paper awards at international conferences, underscoring her academic excellence. Her commitment to blending theory with practical applications equips students to succeed in modern marketing. Dr. Shilpa's dedication to education and her industry connections create a dynamic learning environment.

Research Gate
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ORCID

Articles in Periodicals

Articles in Journels

2024

Name of Journal: Indian Journal of Marketing

Date Of Publication: 15-Apr-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 54/4/60 - 79

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI RAVI,M V RAM PRASAD

URL: https://indianjournalofmarketing.com/index.php/ijom/index

Indexing Agency: ABDC and SCOPUS

Name of Journal: Theoretical and Practical Research in Economic Fields

Date Of Publication: 01-Apr-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 15/1/17 - 30

Sole Authored /Co Authored: Co-Author

Author Name (s): SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M

URL: https://journals.aserspublishing.eu/tpref/index

Indexing Agency: Scopus

2018

Name of Journal: Indian Journal of Management

Date Of Publication: 01-Sep-2018

Category: Article in Research Journal

Volume No/Issue No/Page No: 48/9/40 - 54

Sole Authored /Co Authored: Co-Author

Author Name (s): SHILPA SARVANI RAVI,SHIKHA BHAGAT

URL: https://indianjournalofmarketing.com/index.php/ijom/article/view/131441/0

Indexing Agency: ABDC and SCOPUS

2020

Name of Journal: Indian Journal of Marketing

Date Of Publication: 01-Mar-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 50/3/33 - 46

Sole Authored /Co Authored: Co-Author

Author Name (s): SHILPA SARVANI RAVI,SHIKHA BHAGAT

URL: https://indianjournalofmarketing.com/

Indexing Agency: ABDC and SCOPUS

Name of Journal: Indian Journal of Marketing

Date Of Publication: 01-Dec-2020

Category: Article in Research Journal

Volume No/Issue No/Page No: 50/12/24 - 39

Sole Authored /Co Authored: Co-Author

Author Name (s): SHILPA SARVANI RAVI,SHIKHA BHAGAT

URL: https://indianjournalofmarketing.com/

Indexing Agency: ABDC and SCOPUS

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2024

Name of the Workshop/FDP/Training Programme: Online Photography Contest

Name of the Organiser: Public Relation Society of India- Chennai Chapter

Level: National

Role: Participant

Date: 2024-10-26

Name of the Workshop/FDP/Training Programme: Online Faculty Development Program on Teaching Pedagogy

Name of the Organiser: School of Management Studies University of Hyderabad (Institute of Eminence)

Level: International

Role: Participant

Date: 2024-05-17

2023

Name of the Workshop/FDP/Training Programme: Five day Faculty Orientation Program

Name of the Organiser: Staff Development College

Level: Institutional

Role: Participant

Date: 2023-03-14

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: The Best Paper Presentation Award

Description: Fouth International Conference on Contemporary Research in Entrepreneurship and Management

Organisation: KAMARAJ COLLEGE

Month/Year: 27 August 2024

2023

Name of the Awards/Achievements/Others: 1st Best Research Paper-Influence Of Animated Advertisements On Consumer Buying Behaviour

Description: STRATEGY AND INNOVATION TRACK for the paper presentation

Organisation: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

Month/Year: 03 August 2023

Books

Book Chapters

2024

Type of Book: Chapter

Title : IoT, Machine Learning and Data Analytics for Smart Healthcare

ISBN: 9781003430735

Month/Year: Jan 2024

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis


Date: 2025-01-24


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Human Perspective towards AI Bot-ChatGPT: A Twitter-Based Analysis


Date: 2025-01-24


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2025-01-24


Organising Institution: Christ University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring Human Perspective of Towards AI-BOT Chat GPT: A Twitter Based Analysis


Date: 2025-01-24


Organising Institution: Christ University


Level: International


2024

Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-09-28


Organising Institution: Christ University


Level: Institutional


Type of the Program: Conference


Role: Presenter


Title: An empirical Study on the role of User-generated content in shaping brand loyalty in E commerce. A cross platform Analysis


Date: 2024-08-27


Organising Institution: Kamaraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: The influence of Social Media Algorithms on consumer buying behavior.


Date: 2024-08-27


Organising Institution: Kamaraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: An Empirical Study on the Role of User-Generated Content in Shaping Brand Loyalty in e-Commerce. A cross-platform Analysis


Date: 2024-08-27


Organising Institution: Kamraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: The influence of Social Media algorithms on consumer buying behaviour


Date: 2024-08-27


Organising Institution: Kamraj College


Level: International


Type of the Program: Conference


Role: Presenter


Title: Exploring The Effects Of Green Marketing On Consumer Purchase Attitude In The Cosmetics Industry


Date: 2024-04-16


Organising Institution: KAMRAJ COLLEGE


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: Influence of Animated advertisements on Consumer Behaviour


Date: 2023-08-02


Organising Institution: Sri Bhagawan Mahaveer Jain Evening College


Level: International


Own MPhil / PhD Thesis

1970

Guide Name: M V RAMPRASAD

Institution: GITAM UNIVERSITY

Month Year: January 1970

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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