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Dr BALAJI K

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 A study on the role of the external and internal factors on consumer impulse buying behavior in selected retail outlets of Andhra Pradesh, India International Journal of Applied Business and Economic Research 10-May-2017 15 / 4 / 171-185

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BALAJI K,BABU, M. KISHORE
Title of Article A study on the role of the external and internal factors on consumer impulse buying behavior in selected retail outlets of Andhra Pradesh, India
Name of Journal International Journal of Applied Business and Economic Research
Volume No 15
Issue No 4
Page No 171-185
URL https://serialsjournals.com/index.php?route=product/product&product_id=343
Date of Publication 10-May-2017
2 A study on the affect of technology on unplanned purchase behaviour among the customers across selected corporate retail chains of Andhrapradesh, India International Journal of Economic Research 09-Mar-2017 14 / 4 / 277-288

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BALAJI K,BABU, M. KISHORE
Title of Article A study on the affect of technology on unplanned purchase behaviour among the customers across selected corporate retail chains of Andhrapradesh, India
Name of Journal International Journal of Economic Research
Volume No 14
Issue No 4
Page No 277-288
URL https://serialsjournals.com/index.php?route=product/product/volumeissue&product_id=364&vol_id=77
Date of Publication 09-Mar-2017
3 A study on consumer shopping patterns in current retail scenario across selected retail stores in Andhrapradesh, India International Journal of Economic Research 13-May-2016 13 / 4 / 1629-1640

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BALAJI K,KISHORE BABU M
Title of Article A study on consumer shopping patterns in current retail scenario across selected retail stores in Andhrapradesh, India
Name of Journal International Journal of Economic Research
Volume No 13
Issue No 4
Page No 1629-1640
URL https://serialsjournals.com/index.php?route=product/product&product_id=364
Date of Publication 13-May-2016

Participation in Seminars/Conferences/Symposium

Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Second International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI 2024) Harnessing Artificial Intelligence for Enhanced Anti-Money Laundering and Asset Recovery: A New Frontier in Financial Crime Prevention 28/08/2024 JCT College of Engineering and Technology Pichanur Road, Off NH 47, Pichanur, Coimbatore, Tamil Nadu International

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