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Dr PINNIKA SYAM YADAV

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y Cleaner and Responsible Consumption 22-Apr-2023 9 / / 100120-

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PINNIKA SYAM YADAV,MITHILESH PANDEY
Title of Article Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y
Name of Journal Cleaner and Responsible Consumption
Volume No 9
Issue No
Page No 100120-
URL https://www.sciencedirect.com/journal/cleaner-and-responsible-consumption
Date of Publication 22-Apr-2023

MPhil/PhD Guided/Adjudicated

Sl.No. Title Name of Student Institution Month Year
1 A comparative study of customer Engagement through chatbots and Customer executives Kuldeep Tickoo Lovely Professional University June 2024

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