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Dr SREEDHARA R

PGDBM, PhD
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Users' Perception and Barriers to Using Self-Driven Rental Bikes Indian Journal of Marketing 20-Dec-2023 52 / 12 / 58-70

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,SUBRAMANAIAN MEENAKSHINATHAN
Title of Article Users' Perception and Barriers to Using Self-Driven Rental Bikes
Name of Journal Indian Journal of Marketing
Volume No 52
Issue No 12
Page No 58-70
URL https://www.indianjournalofmarketing.com/index.php/ijom/issue/view/9764
Date of Publication 20-Dec-2023
2 After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry Research in Transportation Business & Management 12-Aug-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry
Name of Journal Research in Transportation Business & Management
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/search?qs=Rajni&pub=Research%20in%20Transportation%20Business%20%26%20Management&cid=270702
Date of Publication 12-Aug-2022
3 Customer Service Failures: After-sales services in the Home Appliances Industry Indian Journal of Economics and Business 22-Oct-2021 20 / 2 / 343-358

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,RAJNI GUPTA
Title of Article Customer Service Failures: After-sales services in the Home Appliances Industry
Name of Journal Indian Journal of Economics and Business
Volume No 20
Issue No 2
Page No 343-358
URL http://www.ashwinanokha.com/ijeb-v20-3-2021.php
Date of Publication 22-Oct-2021
4 A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers Test Engineering and Management 04-Jan-2020 82 / NA / 461-476

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,ALEX NERO
Title of Article A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers
Name of Journal Test Engineering and Management
Volume No 82
Issue No NA
Page No 461-476
URL https://www.scopus.com/sourceid/12997
Date of Publication 04-Jan-2020
5 Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / NA / 508-520

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,MANJEERA VUTUKURI,VEDHA BALAJI
Title of Article Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No NA
Page No 508-520
URL https://www.scopus.com/sourceid/12997
Date of Publication 04-Jan-2020
6 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / 1 / 508-524

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R
Title of Article Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No 508-524
URL https://www.scopus.com/sourceid/12997
Date of Publication 04-Jan-2020
7 A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases Journal of Advanced Research in Dynamical and Control Systems 27-Oct-2019 11 / 6 / 1808-1815

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,ALEX NERO
Title of Article A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 6
Page No 1808-1815
URL https://www.scopus.com/sourceid/20500195215
Date of Publication 27-Oct-2019
8 Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore Indian Journal of Management 05-Jul-2016 46 / 07 / 23-35

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore
Name of Journal Indian Journal of Management
Volume No 46
Issue No 07
Page No 23-35
URL http://www.indihttps://www.scopus.com/sourceid/21100241711anjournalofmarketing.com/index.php/ijom/article/view/97125
Date of Publication 05-Jul-2016
9 Visual Merchandising: Soul of Retailing Pacific Business Review International 10-Feb-2015 7 / 6 / 47-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article Visual Merchandising: Soul of Retailing
Name of Journal Pacific Business Review International
Volume No 7
Issue No 6
Page No 47-54
URL https://mjl.clarivate.com/search-results
Date of Publication 10-Feb-2015

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